Faculty News | Scott Galloway | The Globe and Mail

Professor Scott Galloway argues that social media ads don't often lead to an instant purchase

— 1/21/2016

Excerpt from The Globe and Mail -- "'Every media company in the world has visions of a buy button but it hasn’t worked,' Mr. Galloway says. 'It’s a consumer behaviour thing, when I’m drinking coffee and reading the paper in the morning, I’m not in a buying frame of mind.'"

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Professor Scott Galloway argues that social media ads don't often lead to an instant purchase