Faculty News

Professor Scott Galloway explains the value of Nike's popularity among teenagers

TIME logo
Excerpt from TIME -- "In a talk earlier this year, Scott Galloway of research firm L2 explained why this is such a big deal for Nike. 'There is a tectonic shift taking place in apparel, the second-largest consumer category in the world. Essentially, people are moving from denim to sweatpants,' he said. 'It sounds minor but it’s a huge trend in a gigantic industry.'"

Read more