Faculty News

Professor Tülin Erdem is quoted in a feature story on changing consumer preferences in beverages require brands to innovate

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Excerpt from CNNMoney -- "There's a huge trend towards healthier options, and the definition of "healthy" also has changed,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'What the juice industry has to adapt to is sugar,' she added."

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