Faculty News

Professor Tülin Erdem is quoted in a feature story on how retail brands have used nostalgia as a marketing tactic

CNNMoney logo
Excerpt from CNNMoney -- "Nostalgia can be a powerful marketing tool, but it's not always enough, said Tülin Erdem, chair of NYU Stern's Marketing Department. 'You can have a comeback with [nostalgia], but you can't sustain it,' she said."

Read more