Faculty News
Professor Thomaï Serdari is quoted in a feature story on how Dior partnered with local artisans in Morocco for its latest runway show
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Excerpt from Luxury Daily -- "'Luxury brands have come to realize that they are competing in a global market and need to address customers of various cultural backgrounds,' said Thomaï Serdari, brand strategist and professor of luxury marketing at New York University and coeditor of 'Luxury: History Culture Consumption,' New York."
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