Faculty News

Professor Thomaï Serdari shares her views on Tiffany's new marketing and advertising strategies in an article on 2019’s risk takers

Excerpt from the CNN -- "'The advertising strategy is "definitely bold on the part of the leadership,' said Thomai Serdari, a strategist in luxury marketing and branding who teaches at NYU's Stern business school. 'If they want to be considered as trendsetters as they once had been, they need to embrace that sort of boldness.'"

Read more