Faculty News

Professor Thomai Serdari discusses why e-commerce is not a guarantee of a seamless shopping experience

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Excerpt from Retail Dive -- "'With a few years of experience in buying online and several painful experiences of having to return the product, consumers realize that e-commerce is not a guarantee of seamless shopping,' said Thomai Serdari, a marketing and branding professor at New York University's Stern School of Business, and author of the forthcoming book 'Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy.'"

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