Faculty News

Professor Thomai Serdari is quoted in a story exploring how J. Crew's bankruptcy filing may set the stage for a 'shakeout' in retail

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Excerpt from Retail Dive -- "The label 'had a major cultural moment' after Mickey Drexler arrived from Gap in 2003 to become CEO, and later promoted Jenna Lyons to lead its creative team, according to Thomai Serdari, a marketing and branding professor at New York University's Stern School of Business, and author of the forthcoming book 'Rethinking Luxury Fashion, The Role of Cultural Intelligence in Creative Strategy.'"

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