Faculty News

Professor Tulin Erdem notes that consumers are becoming more savvy, leading them to assess products on a much more critical scale than in the past

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Excerpt from The Wall Street Journal -- "It isn’t necessarily that product quality is getting worse, says Tulin Erdem, chair of the marketing department at New York University’s Stern School of Business. What is happening instead, she suggests, is that consumers are becoming more savvy, and that in turn is leading them to assess products on a much more critical scale than in the past."

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