School News

Stern's joint research initiative with CBS on media analytics is highlighted; Professor Henry Assael is quoted

Excerpt from Broadcasting & Cable -- "'We are glad to partner with CBS on this exciting research initiative,' Assael said in a statement. 'As cross-platform exposure to television shows has increased, "watching TV" has taken on a whole new meaning that has important implications for the media industry and our society that are worthy of serious research.'"

Read more