Press Releases
Professor Russell Winer Accepts the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award
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William H. Joyce Professor of Marketing Russell Winer accepted the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award at the AMA’s 2011 Winter Marketing Educators’ Conference on February 19 in Austin, Texas. Established in 1985, the award is given annually to a long-standing leader in marketing education who has made extensive and sustained contributions to the marketing discipline. It is designed to be the highest honor a marketing educator can receive.
Professor Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising and pricing. He served two terms as editor of the Journal of Marketing Research and was formerly co-editor of the Journal of Interactive Marketing. Professor Winer is currently associate editor of the International Journal of Research in Marketing and co-editor of the Review of Marketing Science, and is serving on the editorial boards of the Journal of Marketing, the Journal of Marketing Research and Marketing Science.
Professor Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising and pricing. He served two terms as editor of the Journal of Marketing Research and was formerly co-editor of the Journal of Interactive Marketing. Professor Winer is currently associate editor of the International Journal of Research in Marketing and co-editor of the Review of Marketing Science, and is serving on the editorial boards of the Journal of Marketing, the Journal of Marketing Research and Marketing Science.