Experience Stern | News & Events

Budding entrepreneurs from across NYU convened in Stern’s Paulson Auditorium to hear from Ben Kaufman, CEO and founder of Quirky.com.

Excerpt from US News & World Report -- "Bonds have rallied too, with US treasuries returning an average of 8.5 percent in 2010 and 16 percent in 2011, according to data compiled by New York University's Stern School of Business."

Graduate marketing students gathered for a forum with E. Craig Stacey, research director for the NYU Stern Center for Measurable Marketing and founding partner of The Marketing Productivity Group.

Academics and practitioners in the field of financial econometrics from around the world gathered in the Netherlands for a conference on "Measuring and Understanding Asset Price Changes: The Price of Liquidity, and the Liquidity of Price." Co-hosted by The Society for Financial Econometrics (SoFiE), which is housed within the NYU Stern Volatility Institute, and the Tinbergen University in Amsterdam, the event featured keynote speakers Thierry Foucault, HEC, Paris; Pete Kyle, University of Maryland; and Richardo Lagos, NYU. Nobel Laureate Professor Robert Engle’s co-authored research on “Liquidity and Volatility in the US Treasury Market: Evidence from a New Class of Dynamic Order Book Models?” was also presented.

Excerpt from TIME -- "If the human capacity for self-transcendence is an evolutionary adaptation, then the implications are profound. It suggests that religiosity may be a deep part of human nature."

Excerpt from Minyanville.com -- "I had the pleasure of listening to a webinar presented by Professor Marti Subrahmanyam of the NYU Stern School of Business last week. Some of the incentives created by CDS include what is referred to as an “empty creditor” problem; this is someone who is both long the bond and the CDS protection and therefore has no net economic exposure."

On March 26, Jared Cohen, Director of Google Ideas, spoke to Stern MBA students, sharing his story as part of the first Stern Signature Series event, a student-designed speaker series.

Excerpt from MarketWatch -- "Altman expanded his Z-score to a family of formulas to expand its application beyond publicly held manufacturing companies. Z-score, Z-prime and z-double prime can be used for public and private companies for manufacturing and non-manufacturing. Now it is more available and easier to use than ever."

Excerpt from Financial Times -- "Two influential academics were also included, both of whom have argued in favour of speed trading. ... Joel Hasbrouck of the New York University Stern School of Business co-authored a paper finding that high-speed trading 'improves traditional market quality measures.'"

Excerpt from The Huffington Post -- "This article suggests something citizens can do to spur these needed discussions and to make visible what corporations are actually doing and the effects of their actions."

Excerpt from WNYC -- "Several new city-wide initiatives geared to boost the media and entertainment industry in New York were also announced at the ribbon cutting, including ... the expansion of the city's Small Business Services partnership with NYU’s Stern School of Business Berkeley Center for Entrepreneurship and Innovation to offer classes specifically for media business entrepreneurs."

Excerpt from SmartMoney blog -- "'You can teach yourself to be more mindful,' [Morwitz] says. 'After losing my favorite hat in a taxi, I now mindfully check the taxi seat every time after I get up and before I close the door.'"

Excerpt from Bloomberg Business -- "Viral Acharya and T. Sabri Oncu of New York University’s Stern School of Business detail the risks in the repo market."

Excerpt from The Wall Street Journal -- "60% of undergraduate students at NYU's Stern School of Business spend at least one semester abroad."

Excerpt from The New York Times -- "In 'The ­Righteous Mind,' Haidt seeks to enrich liberalism, and political discourse generally, with a deeper awareness of human nature. Like other psychologists who have ventured into political coaching, such as George Lakoff and Drew Westen, Haidt argues that people are fundamentally intuitive, not rational."

Researchers at NYU Stern's Center for Measurable Marketing (CMM) announced today that M&M'S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM's in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.

Excerpt from Le Temps -- "'It's hard to believe that eighteen banks have had interest, exactly the same time, to see the Libor decrease or increase,' says Rosa Abrantes-Metz. ... 'In terms of investment and risk reduction, it is a huge advantage to know in advance which way the rates evolve the next day (French to English translation).'"  Additional coverage appeared in La Tribune and MLex Magazine.

Excerpt from Reuters -- "'The number one score [on L2 Think Tank's Digital IQ Index: Hotels report] by Four Seasons reflects the brand's robust presence on social media platforms coupled with what we believe is the best website in the industry,' said Scott Galloway, L2 founder."

Excerpt from Reuters -- "'There has been extraordinary growth in the 1 percent,' Frank said. 'Ordinary people don’t want to emulate them, but what happens is that the people who are next to them want to emulate them, and so on. That social cascade ultimately explains why the middle-class home got 50 percent bigger in the past three decades.'"

Excerpt from Reuters -- "You've got trailers for the web, you've got games for the iPhone, you've got Twitter, you've got Facebook and they did one clever thing: they had a contest, they invited some fans to the set to get them involved so these kids are really honored to be there and they want to tell everyone else."

Excerpt from New York Post -- "A plan to put vending machines — selling energy drinks, snack bars, breath mints, gum and even pain relievers — inside yellow cabs won rave reviews yesterday at a city-sponsored contest for new business ideas."

More than 80 students, faculty and alumni gathered for a fireside chat about global innovation with Vijay Vaitheeswaran, award-winning global correspondent for The Economist and author of Need, Speed and Greed (Harper Collins, Mar '12), and Professor Paul Romer, director of NYU Stern’s Urbanization Project.

Excerpt from Fast Company -- "When you market from the other end of the funnel, everything is flipped in what Procter and Gamble calls “store back” marketing. The brand narrative, brand values, social media engagement, even TV commercial impact come AFTER the purchase, so they solidify rather than precondition the brand-customer relationship. In this model, shopper marketing cues must be mastered as the main trial generator."

“Believing is seeing” for people with high status, and because they expect the world to respond favorably to them, they perceive that it does, say NYU Stern Assistant Professor of Management Nathan Pettit and his co-author Nino Sivanathan of London Business School in “The Eyes and Ears of Status: How Status Colors Perceptual Judgment” (to be published in the May issue of the Personality and Social Psychology Journal).

Excerpt from The Huffington Post -- "'When US production goes up, the price of gas 'is certainly not going down,' Melnick said. 'The data does not suggest that whatsoever.'"