Faculty News
—
Prof. Michael Cohen on the ways food companies make their products look natural
—

Excerpt from Associated Press -- "In many cases, food products get their wholesome appearance because of the different or stripped-down ingredients companies are using to make them more natural, said Michael Cohen, a visiting assistant professor of marketing at NYU's Stern School of Business. But in other cases, companies are making tweaks just to achieve a desired look. 'Food manufacturers are adapting by the way they mold the product or the end color or texture they want the product to be,' he said."
Faculty News
—

Excerpt from Associated Press -- "In many cases, food products get their wholesome appearance because of the different or stripped-down ingredients companies are using to make them more natural, said Michael Cohen, a visiting assistant professor of marketing at NYU's Stern School of Business. But in other cases, companies are making tweaks just to achieve a desired look. 'Food manufacturers are adapting by the way they mold the product or the end color or texture they want the product to be,' he said."