Faculty News
—
Prof. Scott Galloway says luxury brands should focus on digital marketing for consumers under 30
—

Excerpt from Financial Times -- “'The under-30s may be entering a more volatile and economically challenged world, but there is no evidence that suggests Generation Z will be less fond of luxury items than the consumers that have come before – brands that don’t attune themselves to their social and spending habits will undeniably suffer in the long run,' says Prof Galloway."
Faculty News
—

Excerpt from Financial Times -- “'The under-30s may be entering a more volatile and economically challenged world, but there is no evidence that suggests Generation Z will be less fond of luxury items than the consumers that have come before – brands that don’t attune themselves to their social and spending habits will undeniably suffer in the long run,' says Prof Galloway."