Experience Stern | News & Events

Researchers at NYU Stern's Center for Measurable Marketing (CMM) announced today that M&M'S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM's in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.

Excerpt from Le Temps -- "'It's hard to believe that eighteen banks have had interest, exactly the same time, to see the Libor decrease or increase,' says Rosa Abrantes-Metz. ... 'In terms of investment and risk reduction, it is a huge advantage to know in advance which way the rates evolve the next day (French to English translation).'"  Additional coverage appeared in La Tribune and MLex Magazine.

Excerpt from Reuters -- "'The number one score [on L2 Think Tank's Digital IQ Index: Hotels report] by Four Seasons reflects the brand's robust presence on social media platforms coupled with what we believe is the best website in the industry,' said Scott Galloway, L2 founder."

Excerpt from Reuters -- "'There has been extraordinary growth in the 1 percent,' Frank said. 'Ordinary people don’t want to emulate them, but what happens is that the people who are next to them want to emulate them, and so on. That social cascade ultimately explains why the middle-class home got 50 percent bigger in the past three decades.'"

Excerpt from Reuters -- "You've got trailers for the web, you've got games for the iPhone, you've got Twitter, you've got Facebook and they did one clever thing: they had a contest, they invited some fans to the set to get them involved so these kids are really honored to be there and they want to tell everyone else."

Excerpt from New York Post -- "A plan to put vending machines — selling energy drinks, snack bars, breath mints, gum and even pain relievers — inside yellow cabs won rave reviews yesterday at a city-sponsored contest for new business ideas."

More than 80 students, faculty and alumni gathered for a fireside chat about global innovation with Vijay Vaitheeswaran, award-winning global correspondent for The Economist and author of Need, Speed and Greed (Harper Collins, Mar '12), and Professor Paul Romer, director of NYU Stern’s Urbanization Project.

Excerpt from Fast Company -- "When you market from the other end of the funnel, everything is flipped in what Procter and Gamble calls “store back” marketing. The brand narrative, brand values, social media engagement, even TV commercial impact come AFTER the purchase, so they solidify rather than precondition the brand-customer relationship. In this model, shopper marketing cues must be mastered as the main trial generator."

“Believing is seeing” for people with high status, and because they expect the world to respond favorably to them, they perceive that it does, say NYU Stern Assistant Professor of Management Nathan Pettit and his co-author Nino Sivanathan of London Business School in “The Eyes and Ears of Status: How Status Colors Perceptual Judgment” (to be published in the May issue of the Personality and Social Psychology Journal).

Excerpt from The Huffington Post -- "'When US production goes up, the price of gas 'is certainly not going down,' Melnick said. 'The data does not suggest that whatsoever.'"

Excerpt from The Wall Street Journal -- "The findings show there is a strong psychological reward for those who perceive themselves to be of higher status, says Nathan Pettit, the study's lead author."

Excerpt from Project Syndicate -- "When prices go up, a president’s poll ratings go down. But, in view of America’s long history of neglect of energy security and resilience, the notion that Barack Obama’s administration is responsible for rising gas prices makes little sense."

Excerpt from Financial Times -- "Public pressures – as well as confrontations with presidents and Congress – to avoid high interest rates have derailed the Fed’s best intentions throughout history."

Excerpt from MSN Money Frugal Cool blog -- "'We'd rather have something now than wait for (the reward) to be bigger in the future. The future exists in a vague and murky way,' notes Hershfield, an assistant professor of marketing."

Excerpt from The Huffington Post -- "George Akerlof, Nobel Laureate in Economics (2001), and Paul Romer wrote the definitive economics article on financial fraud in 1993 ('Looting: the Economic Underworld of Bankruptcy for Profit')."

Excerpt from The New York Times DealBook blog -- "'The industry is suffering from a reputation problem,' said Roy Smith, a professor at the Leonard N. Stern School of Business at New York University. 'This creates an opportunity for boutiques.'"

Excerpt from The Chronicle of Higher Education -- "Matt Statler, a clinical assistant professor of management and organizations at New York University's Leonard N. Stern School of Business, led attendees through a shortened exercise distilled from a required course for seniors in professional responsibility and leadership. It is in this course, of all places, where students confront Cicero's arguments about virtue and expedience."

Excerpt from TheStreet.com -- "Most of the U.S. wireless companies are at risk of bankruptcy based on this Altman Z dividing line, though Sprint is the only carrier that has an Altman Z score that is negative."

Excerpt from Inc. Magazine -- "There are many ways to make products more sustainable, but if you want to do as much as possible and benefit financially as much as possible, sustainability should be the goal at the start of product development."

Excerpt from Financial Times -- "We are going into a dark tunnel of regulatory constraints on trading, and the effects on markets are still uncertain. ... We've been on a 20-year journey towards more deregulated markets, but the pendulum is swinging back towards more regulation."

Excerpt from PopTech.org -- "Helping consumers find products is not the only application of social network influence. The same theories and methods can also be applied to promote social good. Imagine if social influence was systematically activated and channeled to encourage friends to take an HIV test, to de-escalate a violent event, or to contribute to a local charity."

Excerpt from The Wall Street Journal -- "What a brief review of 'The Righteous Mind' can only touch upon is the scientific ambition of Mr. Haidt's project. His observations about American politics are just the most accessible part of a wider argument about the nature and origins of morality itself."

Excerpt from The New York Times blog -- " ... we’ve seen the sudden re-emergence of the older culture war — the one between the religious right and the secular left that raged for so many years before the financial crisis and the rise of the Tea Party. When sacred objects are threatened, we can expect a ferocious tribal response."

Excerpt from The Morehead-Cain -- "'Education is subversive, in the most positive sense of the word,' [Peter Henry] said. 'The goal of classical education is to create a mind that will, in some sense, undermine the teacher. We need to get that spirit back into the business school environment.'"

Excerpt from TheStreet.com -- "'We can create opportunities online that would have been impossible before,' Sproull says. 'We can connect volunteers around the world with community development projects in Africa that need specific expertise they're not going to find on the ground.'"