Faculty News
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Prof. Priya Raghubir on the value of Starbucks brand loyalty
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Excerpt from The Huffington Post -- "'The enduring brand loyalty is about the core offerings, which is not just coffee,' Raghubir explained. 'It is the experience of going to Starbucks.'"
Faculty News
—

Excerpt from The Huffington Post -- "'The enduring brand loyalty is about the core offerings, which is not just coffee,' Raghubir explained. 'It is the experience of going to Starbucks.'"