Faculty News

Professor Robert Salomon discusses Starbucks' expansion strategy in China

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Excerpt from the CNN-- "The decision to step back from those markets in Western Europe may have been driven by how competitive the market is there, said Robert Salomon, a professor of international management at NYU's Stern business school. 'It's very difficult for them to enter with a proposition to say "Hey, we're the espresso coffee company,"' he noted. But in China, Starbucks can set itself up as a coffee destination."
Faculty News

Professor Dolly Chugh shares tips for managers to hold inclusive meetings, from her book, "The Person You Mean to Be"

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Excerpt from TED -- "'You can think of diversity as the gateways — to schools, communities, organizations — while inclusion includes the pathways that lead up to and through those gateways. Gateways include decision points such as admissions, hiring, promotions and salary decisions. Pathways are the moments that can shape those outcomes, but they tend not to be trackable by official statistics."

 
Faculty News

Professor Anat Lechner weighs in on the company culture at Havas in Chicago

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Excerpt from Ad Age -- "Anat Lechner, a clinical associate professor of management and organizations at NYU's Stern School of Business, said that having an office party with a partly clothed dancer is disrespectful to employees and indicates that such behavior is tolerated at the highest levels. 'In a day and age when Me Too is so pervasive, to hold an event like this you have to be ... I don't even know what. Blind at best,' she says."
Faculty News

Professor Baruch Lev's book, "The End of Accounting," and blog post on the decreasing usefulness of traditional financial reporting, is featured

Excerpt from InformationWeek -- "New York University Stern School of Business Professor Baruch Lev co-authored a book entitled The End of Accounting, which identifies a disconnect between the traditional accounting of tangible assets and how that applies to intangible assets. As he points out in his blog, '[C]orporate balance sheets proudly exhibit industrial age buildings, machines and inventory, while blockbuster patents or leading brands are MIA on the balance sheet.'"
Faculty News

Professor Arun Sundararajan comments on Uber's monetary ties to the Saudi Arabian government

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Excerpt from Chicago Tribune -- “'There was a general perception that they would take money from anyone,' said Arun Sundararajan, a professor at New York University’s business school who wrote a book titled “The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism.”
Faculty News

Professor Tensie Whelan's presentation of the Center for Sustainable Business' Sustainability Monetization Framework at the Sustainable Brands' New Metrics '18 Conference is featured

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Excerpt from Sustainable Brands -- "Kicking off the conference was NYU Stern Center for Sustainable Business (CSB) Director Tensie Whelan, who broke down the Center’s new Sustainability Monetization Framework tool for unlocking growth opportunities."
Faculty News

Professor Joe Foudy is interviewed about how the midterm election results might impact international trade

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Excerpt from euronews -- (translated from Spanish using Google Translate) "Foudy believes that if Trump loses the mid-term elections, a quick deal with Europe would be possible: 'Most trade negotiations are measured in years, sometimes in decades and not in months... I believe that if the President feels hurt in these elections, Europe could really see an opportunity to close a deal and see it in the next 3 or 4 months on the most favorable terms.'"
Faculty News

In an op-ed, Professor Suraj Patel argues that businesses in the private sector should do their part to foster voter turnout

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Excerpt from Crain's New York Business -- "This is tremendously important, not just because it gives employees the time and flexibility to vote, but because it provides them with another nudge that it's Election Day. When your CEO emails you and sends a calendar invite about the importance of voting, you get the message."
Faculty News

Professor Lawrence White discusses why Wall Street and tech companies donate money to democratic political candidates

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Excerpt from InsideSources -- "'Money gets you access,' said Lawrence White, professor of economics at New York University’s Leonard N. Stern School of Business. 'Even if it comes a Democratic Congress, and there’s financial reform regulation on the table, the Wall Street guys want to be able to talk to the staff of the Senate Banking Committee and the House Financial Services Committee,and just point out, here are the implications [from our end].'"
Faculty News

Professor Melissa Schilling weighs in on what Tesla needs from its new chairman

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Excerpt from Forbes -- "'Given Tesla's struggles to scale production of the Model 3, someone with deep experience in managing large-scale, high-tech manufacturing and the associated supply chain might be extremely valuable for the board,' said Melissa Schilling, an innovation and strategy professor at New York University who has followed Tesla and SpaceX very closely and served on the National Academy of Sciences committee on 'Overcoming the Barriers to Adoption of Electric Vehicles.'"
 
Faculty News

Professor Scott Galloway's blog post on the connection between digital media and mental health problems, referencing Professor Jonathan Haidt’s book, “The Coddling of the American Mind,” is featured

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Excerpt from MarketWatch -- "I believe the real fire starter is the tobacco of our generation, social media, and the algorithms that have determined that the path to more engagement, clicks, and Nissan ads is paved in rage. The algorithms sense if you lean left or right, then begin shoving you to the poles and serving you increasingly provocative and extreme content you can’t turn away from, to scratch a tribal itch."
 
Faculty News

Professor Anindya Ghose highlights the advantages of a retailer like Walmart using virtual reality to train its in-store employees

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Excerpt from Digiday -- "'It’s costly to create an environment for training that doesn’t happen that often,' said Ghose. 'You’re trying to train employees for some weather-related disaster, so creating an environment like that in the real world is going to be tricky or expensive. So, why not have employees simulate that? In this way, you save a bunch of money.'"
Faculty News

Professor Michael Spence explains why he believes the US-China trade negotiations will continue for some time

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Excerpt from CNBC -- "'I think nobody knows what they (the U.S.) would view as a successful conclusion including, by the way, the Chinese. There is some confusion about the more precise aims of what this exercise are,' he said."
Faculty News

Professor Joe Foudy offers insights on the decrease in manufacturing jobs in New York State amid the release of new employment data

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Excerpt from The New York Post -- "And like the overall economy, New York state has a trade deficit with China, according to Joseph Foudy, an economics professor at New York University."
Faculty News

Professor Arun Sundararajan is quoted in a feature story on Uber's ties to the Saudi Arabian government and the challenges its new CEO faces in rebuilding the company’s reputation

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Excerpt from Bloomberg -- "'There was a general perception that they would take money from anyone,' said Arun Sundararajan, a professor at New York University’s business school who wrote a book called The Sharing Economy."
 
Faculty News

Professor Baruch Lev's blog post on how machine learning can be used to improve accounting data is featured

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Excerpt from Advisor Perspectives -- "I am not optimistic about reversing the trend of the ever-rising estimates, but I found a way of substantially improving their accuracy and reliability, thereby enhancing the usefulness of reported earnings and asset values to investors."
Faculty News

Professor Kristen Sosulski's book, "Data Visualization Made Simple," is reviewed

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Excerpt from BizEd -- "[Sosulski] presents clear information about why data visualization is essential and what types of tools are available, before explaining what features users should look for in visualization graphics and how companies and individuals can use the information they uncover."
Faculty News

Professor Adam Alter shares how the design of social media platforms encourages excessive use, from his book, "Irresistible"

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Excerpt from The Week -- "'Infinite scroll basically eradicates the stopping cues that usually tell us to move on to something else,' explains Adam Alter, the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'Traditionally, when you got to the bottom of a particular screen you had to click to release more information. With infinite scroll there is no click so your default is to just continue ad infinitum.'"
Faculty News

Professor Adam Alter is interviewed for a story on tech companies' efforts to address tech addiction

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Excerpt from CNN -- "'These are band aids,' Adam Alter, author of 'Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked,' tells CNN. 'Instead of actually producing tech that's good for us -- that helps us live better lives -- these tools basically suggest that the tech itself can't be improved, so we're stuck with trying to discourage or curb usage.'"
 
Faculty News

Professor Ralph Gomory comments on how Senator Elizabeth Warren's introduction of the Accountable Capitalism Act is a step in the right direction

Excerpt from the Epoch Times -- "The legislation is an important step in the right direction, according to Ralph Gomory, a research professor at New York University and a National Medal of Science laureate. 'The great service of this bill—whether it ever gets passed or not—is that it has raised the issue. It has become a public issue,' he said."
 
Faculty News

Professor Maria Patterson explains why executives are exercising caution in choosing to align their businesses with a political candidate

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Excerpt from the Financial Times -- "'Politics has become so polarised that you as the executive of a company have such a risk of blowback,' said Maria Patterson, clinical associate professor at the NYU Stern School of Business. 'You need to be really sure the candidate you’re supporting is not also speaking for positions that are going to upset your customers, your employees and your stockholders.'"
Faculty News

Professor Michael Posner advocates for the need for improved labor protections in Cambodia, emphasizing their importance for a successful business climate

Excerpt from Just Style -- "We are deeply concerned about the shrinking space for labour leaders to operate freely in Cambodia, which is part of a broader pattern of restrictions of civil society. The Fair Labor Association stands ready to work with the government and all other stakeholders in Cambodia to ensure that the rights of of workers are protected and that companies can confidently do business in this country."
 
Faculty News

Professor Sabrina Howell shares insights on R&D spending in US and Chinese tech firms

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Excerpt from The Wall Street Journal -- "Alibaba, Tencent and other large Chinese firms, more so than their American counterparts, have sought to innovate through acquisition rather than with in-house research, said Sabrina T. Howell, an assistant finance professor at New York University’s Stern School of Business who researches American and Chinese innovation. 'Some of what you see in R&D is the outsourcing of innovation in China,' she said."
Faculty News

In a contributed article, Professor Michelle Greenwald examines the integral role of the Ad Council after 76 years in business

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Excerpt from Forbes -- "While their work has always been extremely important and benefited global citizens in many different ways, it has never more relevant or needed than today. As a marketing organization, when so many legacy institutions are dropping by the wayside or merging with others, the ways the Ad Council has grown and evolved with the times and changing needs can be instructive."
Faculty News

Professor Dolly Chugh underscores the importance of a growth mindset for mitigating unconscious bias, from her book, "The Person You Mean to Be"

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Excerpt from The Wall Street Journal -- "'A fixed mindset says: "I am not racist or sexist."' Dr. Chugh says. 'A growth mindset, which is open to change, says: "I know there is always room to grow in this area."'"

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