School News | Professor Adam Alter is spotlighted by two-year Full-time MBA alumna Alisha Agrawal (MBA ’26): “The Favorite MBA Professors Of The Class Of 2026.”

Professor Adam Alter is spotlighted by two-year Full-time MBA alumna Alisha Agrawal (MBA ’26): “The Favorite MBA Professors Of The Class Of 2026.”

— October 4, 2026

Excerpt from Poets&Quants — “Hands down, Adam Alter left the biggest impression on me. I took his Marketing class my first semester, and it completely changed how I see marketing. I can’t walk through a store or watch a commercial without analyzing the psychology behind it. What made his class special was how relatable and engaging it was. I still reference his insights in conversations and interviews, and that early exposure reshaped how I think about consumers, storytelling, and decision-making.”