Ali Taylor

Biography

Ali Taylor is a highly successful corporate, product, and brand strategist with expertise across technology, financial services, and healthcare.

As Founder and Managing Partner of Blueprint Strategy Advisors, she recently built and led a corporate innovation team for Northwestern Mutual, a Fortune 100 financial services company, where she regularly presented analyses and insights to the C suite and led the company to globally prioritize AI.

She was also recently brought in by the CEO of a $500m/yr revenue behavioral health company to lead telehealth strategy development, and she became part of core 10-person team leading 3-year company-wide business planning, spanning corporate strategy, financial planning, and operations.

Prior to her recent consulting career, Ali was Director of Strategy at Eventbrite, where she led strategy & ops for the Strategy team and corporate accelerator, a product-centric team that executed on Eventbrite’s long-term direction by conceptualizing and building new businesses. She also helped create and successfully launch Eventbrite’s first consumer business line as an Entrepreneur-in-Residence.

Earlier in her career, she was a Senior Strategy Consultant at Greenwich Marketing Group, working with the Founder on branding + innovation challenges for clients such as Novartis, CooperVision, and Hologic. She started her career as part of Mastercard’s Advanced Analytics team, where she co-authored a patent that helped Mastercard leverage proprietary data in novel ways.

Ali holds an MBA from Stanford University Graduate School of Business and a BA from the University of Virginia, where she was an Echols Scholar, a distinguished major in Economics, and a math minor. In 2022, Ali became an Adjunct Associate Professor at NYU Stern where she co-teaches the Branding + Innovation Consulting Lab with Fran Gormley.

Courses Taught

• Branding and Innovation Consulting Lab

Academic Background

M.B.A
Stanford University Graduate School of Business

B.S, Economics with Distinction
University of Virginia