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Irv Schenkler

Irv Schenkler

Joined Stern 1982

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 3-101
New York, NY 10012

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Irv Schenkler is a Clinical Professor in the Management Communication Program at New York University's Stern School of Business. Professor Schenkler teaches courses in management communication, corporate communication and crisis communication.

Professor Schenkler has been with NYU Stern since 1982. His primary research areas include how social trends affect business, the relationship between media and business, and how companies communicate during crisis. Professor Schenkler has been published in many journals including Fortune Magazine, STERNbusiness, Human Resource Management and Corporate Reputation Review. His book, Guide to Media Relations, was published by Prentice Hall in July, 2004. He is a member of the editorial review board of the Journal of Business Communication. In addition to his work at NYU Stern, Professor Schenkler has been a Visiting Professor at the University of Lugano, where for a decade he taught courses in Crisis Management Response. He has has also taught at the Amos Tuck School at Dartmouth University, University of Washington, and Columbia University.

Professor Schenkler received his Bachelor of Arts, Master of Arts, and Master of Philosophy from Columbia University.

Research Interests

  • How Social Trends Affect Business
  • Relation Between Media and Business
  • Japanese Companies and Public Relations in the US

Courses Taught

  • Business and Society
  • Management Communication
  • Media and Management
  • Organizational Communication

Academic Background

M.Phil., 1978
Columbia University

M.A., 1976
Columbia University

A.B., 1975
Columbia University

Selected Publications

I. Schenkler (2003)
Guide to Media Relations
Prentice Hall/Pearson

I. Schenkler (2002)
Crisis Communication: A Conceptual Model
Proceedings of the 6th International Conference on Corporate Reputation, Identity and Competitivenes

I. Schenkler (2001)
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
The Journal of Business Communication

I. Schenkler (2000)
Communicating Value in The New Economy
Stern Business, Spring

I. Schenkler (1997)
Coping With Crisis
Stern Business, Fall

I. Schenkler (1997)
Fanning Fires: Mitsubishi Motors and the EEOC
Corporate Reputation Review

I. Schenkler (1996)
Counter-attack: Should Business Attack the Media?
Stern Business

I. Schenkler (1991)
Employee Communication: A Review of Communicating Corporate Change
Human Resource Management, Winter

Related News & Research

Professor Irving Schenkler is quoted in a story exploring how brands are responding to the recent protests in Hong Kong

In a video interview, Professor Irv Schenkler discusses Boeing's public response to incidents involving its 737 Max planes

Professors Helio Fred Garcia and Irving Schenkler are quoted in an article on how Boeing handled its 737 Max crisis

Professor Irving Schenkler explains why changes to the Toys R Us brand might alienate its customers

Professor Irving Schenkler shares insights on how brands can navigate public relations crises

Professor Irving Schenkler discusses the significance of Dick's Sporting Goods' new policy around gun sales

Professor Irving Schenkler comments on why companies need to re-think their social media strategies

Professor Irving Schenkler shares insights on whether businesses should comment on political issues

Professor Irv Schenkler is interviewed about the impact of businesses taking a public stance on policy issues

Professor Irving Schenkler comments on Wells Fargo CEO John Stumpf’s departure

Professor Irving Schenkler discusses Wells Fargo's company culture in the wake of its fraudulent accounts scandal

Professor Irving Schenkler discusses Fox News' response to the sexual harassment case against Roger Ailes

Professor Irving Schenkler examines Whole Foods' response to criticism on social media over its pricing

Professor Irving Schenkler weighs in on Volkswagen's emission crisis

Professor Irving Schenkler predicts that Chipotle's stock price will rebound

Professor Irving Schenkler comments on the impact of the E. Coli outbreak at Chipotle on its brand

Prof. Irving Schenkler on the business community's response to the Religious Freedom Restoration Act

Prof. Irving Schenkler on the exit of Mozilla's CEO after protests against his donation to Prop. 8

Prof. Irving Schenkler on the potential impact of government hearings on GM's image

Prof. Irv Schenkler on fallout from the Hollister models' behavior in South Korea

Areas of Expertise


  • Corporate Social Responsibility (CSR)


  • News Media
  • Public Relations


  • Communications
  • Corporate Governance
  • Corporate Reputation
  • Corporate Social Responsibility (CSR)
  • Crisis Communications/Catastrophe Preparedness
  • Public Relations Strategies
  • Team Dynamics & Performance