Share / Print

Julia Hur

Julia Hur

Joined Stern 2018

Leonard N. Stern School of Business



View/Download C.V.


Julia D. Hur is a Global Network Assistant Professor of Management and Organizations at NYU, affiliated with the Stern School of Business. She holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University and an MA in Social Sciences from the University of Chicago. She has taught courses on leadership and negotiation at the Kellogg School of Management and the Stern School of Business. Julia has taught courses for the Executive MBA, MBA, and undergraduate programs, and has provided consulting services to executives and professionals across various industries, including financial, automotive, and retail.

Professor Hur’s research interests include motivation, incentives, and individual and organizational decision-making. She examines how individuals' motivation and cognition are shaped by environmental factors, including rewards, social comparison, and organizational decisions. She employs a multi-method approach, utilizing field studies, laboratory experiments, and archival data. Her work has been published in top academic journals in the fields of Management, Marketing, and Psychology, including the Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, and Personality and Social Psychology Bulletin. Her research has been featured in The New York Times, The Wall Street Journal, Forbes, The Harvard Business Review, and other prominent media outlets.

Research Interests

  • Goals and Motivation
  • Incentives and Meritocracy
  • Stereotypes and Decision Biases

Courses Taught

  • Collaboration, Conflict, and Negotiation
  • Management and Organizations
  • Negotiation Fundamentals
  • Research Methods in Management and Organizations

Academic Background

PhD, Management and Organizations, 2018
Northwestern University, Kellogg School of Management

MA, Social Sciences, Psychology, 2012
University of Chicago

BA, Psychology, 2010
Yonsei University

Selected Publications

JD Hur, RL Ruttan (2023)
Beliefs about Linear Social Progress
Personality and Social Psychology Bulletin

JD Hur, A Lee-Yoon, AV Whillans (2021)
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work versus Personal Ties.
Organizational Behavior and Human Decision Processes

JD Hur, RL Ruttan, CT Shea (2020)
The Unexpected Power of Positivity: Predictions versus Decisions about Advisor Selection
Journal of Experimental Psychology: General

JD Hur, LF Nordgren (2016)
Paying for performance: Performance incentives increase desire for the reward object.
Journal of Personality and Social Psychology

JD Hur, M Koo, W Hofmann (2015)
When temptations come alive: How anthropomorphism undermines self-control
Journal of Consumer Research