Joined Stern 2018
Leonard N. Stern School of Business
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E-mail jh3034@stern.nyu.edu
Julia D. Hur is a Global Network Assistant Professor of Management and Organizations at NYU, affiliated with the Stern School of Business. She holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University and an MA in Social Sciences from the University of Chicago. She has taught courses on leadership and negotiation at the Kellogg School of Management and the Stern School of Business. Julia has taught courses for the Executive MBA, MBA, and undergraduate programs, and has provided consulting services to executives and professionals across various industries, including financial, automotive, and retail.
Professor Hur’s research interests include motivation, incentives, and individual and organizational decision-making. She examines how individuals' motivation and cognition are shaped by environmental factors, including rewards, social comparison, and organizational decisions. She employs a multi-method approach, utilizing field studies, laboratory experiments, and archival data. Her work has been published in top academic journals in the fields of Management, Marketing, and Psychology, including the Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, and Personality and Social Psychology Bulletin. Her research has been featured in The New York Times, The Wall Street Journal, Forbes, The Harvard Business Review, and other prominent media outlets.
PhD, Management and Organizations, 2018
Northwestern University, Kellogg School of Management
MA, Social Sciences, Psychology, 2012
University of Chicago
BA, Psychology, 2010
Yonsei University
JD Hur, RL Ruttan (2023)
Beliefs about Linear Social Progress
Personality and Social Psychology Bulletin
JD Hur, A Lee-Yoon, AV Whillans (2021)
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work versus Personal Ties.
Organizational Behavior and Human Decision Processes
JD Hur, RL Ruttan, CT Shea (2020)
The Unexpected Power of Positivity: Predictions versus Decisions about Advisor Selection
Journal of Experimental Psychology: General
JD Hur, LF Nordgren (2016)
Paying for performance: Performance incentives increase desire for the reward object.
Journal of Personality and Social Psychology
JD Hur, M Koo, W Hofmann (2015)
When temptations come alive: How anthropomorphism undermines self-control
Journal of Consumer Research