Julia Hur

Julia Hur

Joined Stern 2018

Leonard N. Stern School of Business


E-mail jh3034@stern.nyu.edu

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Julia D. Hur is a Global Network Assistant Professor of Management and Organizations at NYU, affiliated with the Stern School of Business. She holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University. Professor Hur has taught courses on leadership, negotiation, and organizational behavior at the Kellogg School of Management and the Stern School of Business. She has taught courses for the Executive MBA, MBA, and undergraduate programs, and has provided consulting to leaders and professionals across various government agencies and industries.

Professor Hur’s research interests include motivation, incentives, and organizational decision-making. She examines how individuals' motivation and cognition are shaped by their organizational environment, which includes factors such as rewards, relationships, and social comparison. Utilizing a multi-method approach, she employs field studies, laboratory experiments, and archival data. Her work has been published in leading academic journals across the fields of Management, Marketing, and Psychology. These include the Journal of Personality and Social Psychology, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology: General, Journal of Consumer Research, and Personality and Social Psychology Bulletin. Her research has been featured in The New York Times, The Wall Street Journal, Forbes, The Harvard Business Review, and other prominent media outlets.

Research Interests

  • Goals and Motivation
  • Incentives and Meritocracy
  • Stereotypes and Decision Biases

Courses Taught

  • Collaboration, Conflict, and Negotiation
  • Management and Organizations
  • Research Methods in Management and Organizations

Academic Background

PhD, Management and Organizations, 2018
Northwestern University, Kellogg School of Management

MA, Social Sciences, Psychology, 2012
University of Chicago

BA, Psychology, 2010
Yonsei University

Selected Publications

S Kang, JD Hur, GJ Kilduff (2024)
Beat the Rival but Lose the Game: How the Source of Alternative Offers Alters Behavior and Outcomes in Negotiation.
Journal of Applied Psychology

JD Hur, RL Ruttan (2023)
Beliefs about Linear Social Progress
Personality and Social Psychology Bulletin

JD Hur, A Lee-Yoon, AV Whillans (2021)
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work versus Personal Ties.
Organizational Behavior and Human Decision Processes

JD Hur, RL Ruttan, CT Shea (2020)
The Unexpected Power of Positivity: Predictions versus Decisions about Advisor Selection
Journal of Experimental Psychology: General

JD Hur, LF Nordgren (2016)
Paying for performance: Performance incentives increase desire for the reward object.
Journal of Personality and Social Psychology

JD Hur, M Koo, W Hofmann (2015)
When temptations come alive: How anthropomorphism undermines self-control
Journal of Consumer Research

Areas of Expertise


  • Decision Making & Policy
  • Employee Motivation & Retention
  • Executive Compensation/Incentives
  • Leadership
  • Negotiation