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Julia Hur

Julia Hur

Joined Stern 2018

Leonard N. Stern School of Business



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Julia Hur is a Global Network Assistant Professor, NYU, and an Assistant Professor of Management and Organizations at NYU Shanghai, affiliated with Stern School of Business. She teaches courses including Negotiation Fundamentals, Collaboration, Conflict, and Negotiation, and Management and Organizations. She holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University and an MA in Social Sciences from the University of Chicago.

Professor Hur’s research interests include goals and motivations, incentives, and individual and organizational decision-making. She examines how individuals' motivation and cognition are shaped by environmental factors, including rewards, social comparison, and organizational decisions, employing a multi-method approach with field studies, laboratory experiments, and archival data. Her work has been published in top academic journals in the field of Management, Marketing, and Psychology: Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Organizational Behavior and Human Decision Processes, and Journal of Consumer Research. Her research has been profiled in The New York Times, The Wall Street Journals, Forbes, The Harvard Business Review, and many other media outlets.

Research Interests

  • Goals and Motivation
  • Stereotypes and Decision Biases
  • Negotiations

Courses Taught

  • Collaboration, Conflict, and Negotiation
  • Management and Organizations
  • Negotiation Fundamentals

Academic Background

PhD, Management and Organizations, 2018
Northwestern University, Kellogg School of Management

MA, Social Sciences, Psychology, 2012
University of Chicago

BA, Psychology, 2010
Yonsei University

Selected Publications

JD Hur, A Lee-Yoon, AV Whillans (2021)
Are They Useful? The Effects of Performance Incentives on the Prioritization of Work versus Personal Ties.
Organizational Behavior and Human Decision Processes

JD Hur, RL Ruttan, CT Shea (2020)
The Unexpected Power of Positivity: Predictions versus Decisions about Advisor Selection
Journal of Experimental Psychology: General

JD Hur, LF Nordgren (2016)
Paying for performance: Performance incentives increase desire for the reward object.
Journal of Personality and Social Psychology

JD Hur, M Koo, W Hofmann (2015)
When temptations come alive: How anthropomorphism undermines self-control
Journal of Consumer Research