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Julia Hur

Julia Hur

Joined Stern 2018

Leonard N. Stern School of Business



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Julia Hur is Assistant Professor of Management and Organizations at NYU Shanghai, with an affiliation with NYU Stern’s department of Management and Organizations, and Global Network Assistant Professor. She holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University and an MA in Social Sciences from the University of Chicago.

Professor Hur’s research interests include goals and motivations in management, incentives, and individual and organizational decision-making. Recent publications include “Paying for Performance: Performance Incentives Increase Desire for the Reward Object” in the Journal of Personality and Social Psychology and “When Temptations Come Alive: How Anthropomorphism Undermines Self-Control” in the Journal of Consumer Research.,

Prior to joining NYU, Professor Hur has consulted for a variety of organizations in the global automotive, entertainment, and food industries.

Research Interests

  • Goals and Motivation
  • Rewards and Meritocracy
  • Employee Well-being
  • Negotiations

Courses Taught

  • Management and Organizations
  • Negotiation Fundamentals

Academic Background

PhD, Management and Organizations, 2018
Northwestern University, Kellogg School of Management

MA, Social Sciences, Psychology, 2012
University of Chicago

BA, Psychology, 2010
Yonsei University

Selected Publications

JD Hur, LF Nordgren (2016)
Paying for performance: Performance incentives increase desire for the reward object.
Journal of personality and social psychology

JD Hur, M Koo, W Hofmann (2015)
When temptations come alive: How anthropomorphism undermines self-control
Journal of Consumer Research

Areas of Expertise


  • Decision Making & Policy
  • Employee Motivation & Retention
  • Executive Compensation/Incentives
  • Leadership
  • Negotiation