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Russell S. Winer

Russell S. Winer

Joined Stern 2003

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, Rm. 910
New York, NY 10012

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Russell S. Winer is the William Joyce Professor of Marketing and Deputy Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, a research monograph, Pricing, and has co-edited The History of Marketing Science and The Routledge Companion to Strategic Marketing. He has authored over 80 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, is Editor Emeritus of the Journal of Interactive Marketing, has been a Senior Editor for Marketing Science and the International Journal of Research in Marketing, and is currently the co-editor of Marketing Letters. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of both the INFORMS Society for Marketing Science and the American Marketing Association and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.

Research Interests

  • Customer relationship management
  • Consumer choice models
  • Psychological aspects of price
  • Use of information technology in marketing

Courses Taught

  • Executive Education
  • Marketing Concepts

Academic Background

Ph.D., Industrial Administration, 1977
Carnegie Mellon University

M.S., Industrial Administration, 1975
Carnegie Mellon University

B.A., Economics, 1973
Union College

Awards & Appointments

American Marketing Association/Irwin-McGraw Hill Marketing Educator of the Year 2011
INFORMS Society for Marketing Science Inaugural Fellow 2008
Direct Marketing Association Educator of the Year 2003
Fordham University Pricing Center Lifetime Achievement Award 2002

Selected Publications

Stefan Stremersch, Russell S. Winer, and Nuno Camacho (2021)
Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
Journal of Marketing 2021, Vol. 85(5) 1-21

Kim, B.J., V. Singh, and R.S. Winer (2017)
The Pareto Rule for Frequently-Purchased Package Goods: An Empirical Generalization
Marketing Letters, 28 (December), 491-507

Venkatraman, V. (2015)
Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling
Journal of Marketing Research, 52 (August), 436-452

Inman, J.J., R.S. Winer, & R. Ferraro (2009)
The Interplay Between Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making
Journal of Marketing, 73 (September), 19-29

Winer, R.S. (2001)
A Framework for Customer Relationship Management
California Management Review, 43 (Summer), 89-105

Villas-Boas, J.M. & R.S. Winer (1999)
Endogeneity in Brand Choice Models
Management Science, 45 (October), 1324-1338

Winer, R.S. (1986)
A Reference Price Model of Demand for Frequently-Purchased Products
Journal of Consumer Research, 13 (September), 250-256

Related News & Research

Rethinking the Research Model

Professor Russell Winer shares his predictions for the future of the retail industry in New York City following the COVID-19 pandemic

Professor Russ Winer explains why he believes the COVID-19 pandemic has served as an accelerant for exposing vulnerable companies

Professor Russell Winer warns that some Amazon customer reviews are susceptible to manipulation and bias

Professor Russell Winer explains how trends are impacting the mens' shaving product market

In a Q&A interview, Professor Russell Winer discusses tips and common mistakes among marketers in higher education

Professor Russell Winer explains how technology is helping drive the growth of vegan businesses

In an in-depth interview, Professor Russell Winer explains the success of Apple's 1984 Super Bowl ad

Professor Russell Winer provides suggestions for how Macy's should approach a rebrand

Professor Russell Winer discusses how year-round online shopping may make Cyber Monday obsolete

Professor Russell Winer offers advice for identifying authentic online beauty reviews as fake product reviews continue to rise

Professor Russell Winer is interviewed for a story on Memorial Day and other holiday sales

Professor Russell Winer is interviewed about how the NRA uses its TV network to garner support

Professor Russell Winer discusses the changes some companies have made in response to the national conversation on gun reform

Professor Russell Winer discusses the competitive landscape among consumer packaged goods brands

Professor Russell Winer is quoted in a feature story about marketing around the Chinese New Year

Professor Russell Winer is quoted in a feature story on Super Bowl advertising

Professor Russell Winer is interviewed about consumer choice and higher education marketing

Professor Russell Winer is interviewed about the intersection of politics and fashion brands

Professor Russell Winer discusses how brick-and-mortar retailers are attracting customers this holiday season

Areas of Expertise


  • Advertising
  • Food
  • Internet & Computers
  • Sports


  • Advertising/Marketing/PR Strategies
  • Consumer Psychology/Behavior
  • Customer Relationship Management
  • Digital Marketing/Advertising
  • Market Research
  • Pricing