Distinguished Teachers and ExpertsOur faculty members have been consistently recognized for best-paper awards and frequently invited to present their research at top business schools and academic conferences. They are immersed in the academic community, serve on editorial review boards of many scholarly marketing journals (e.g., Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Science, etc.), and hold leadership positions in many professional organizations (e.g., American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, INFORMS, etc.). In fact, the UT Dallas ranking of business schools based on research productivity in major journals ranked Stern as fourth in the 2009-2010 academic year, ahead of Wharton, Minnesota, Chicago, Stanford, Duke, Michigan, and Columbia.
Professor of Marketing
|Teaches Strategic Marketing, Planning & Implementation, and Marketing Concepts.|
“Great colleagues, great school, and a magical city!” is how Professor Erdem describes being in Stern. She’s the editor-in-chief of the Journal of Marketing Research and is currently working on learning models (how consumers learn and choose) as well as a follow-up project to a paper about religion and brands as self-expression tools."