Opinion

They’re Content Creators With Thousands of Adoring Fans – So Why Do They Feel So Terrible?

As seen in: The Conversation

Professor Julianna Pillemer headshot

If given the chance to gain thousands of admirers for your work, would you take it?

The artists who my colleagues and I interviewed as part of our research on content creators did – and many went on to question whether it was worth it.

Mark, an illustrator with millions of followers, revealed a deep sense of dread about what was once his dream: to make a living creating art and sharing it online. (We used pseudonyms to protect the privacy of the people we interviewed.)

Read the full The Conversation article.

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Julianna Pillemer is an Assistant Professor of Management and Organizations at NYU Stern School of Business.