Research in the News
Professor Adam Alter's research on the connection between pronounceable names and status at work
— August 5, 2015
Excerpt from Business Insider -- "In a New York University study, researchers found that people with easier-to-pronounce names often have higher-status positions at work. One of the psychologists, Adam Alter, explains to Wired, 'When we can process a piece of information more easily, when it's easier to comprehend, we come to like it more.' In a further study, Alter also found that companies with simpler names and ticker symbols tended to perform better in the stock market."