Faculty News

Professor Adam Alter's co-authored research on consumers underestimating and overspending on exceptional purchases is spotlighted

Business Insider logo
Excerpt from Business Insider -- "Milkman calls these costs 'exceptional expenses' that aren't really exceptional at all. The concept, she said, was explored in a 2012 paper by Abigail Sussman, an associate professor of marketing at the University of Chicago Booth School of Business, and Adam Alter, an associate professor of marketing at New York University Stern School of Business."

Read More