Faculty News

Professor Arun Sundararajan predicts that U.S. online apparel sales will exceed in-store sales in 2020 for the first time

Excerpt from Barron's -- "While the May numbers will be better than April’s as local economies are showing signs of recovery and people are returning to work, 'many behavior changes and channel shifts will be permanent,' says New York University business-school professor Arun Sundararajan. 'The Covid shutdown has accelerated the ascent and eventual dominance of the e-commerce channel,” Sundararajan says, predicting that when it comes to apparel, U.S. online sales will exceed in-store sales in 2020 for the first time."

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