Faculty News

Professor Michelle Greenwald discusses companies' shifts towards healthy food

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Excerpt from Eyewitness News -- "Marketing professor Michelle Greenwald said Americans are beginning to become more aware of their health, looking for natural foods without artificial ingredients. She said customers are even willing to pay more for healthier products. 'Getting back to more natural ingredients,' she said. 'It’s a quality of life issue that’s kind of an affordable indulgence.'"

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