Experience Stern | News & Events

To more formally prepare MBA students with the strategic and analytical skills to guide organizations navigating a digital world, NYU Stern has launched a Digital Marketing specialization. Starting in spring 2012, students have the opportunity to focus their studies on a mix of marketing and information systems (IS) courses that will equip them with the knowledge to create value in an increasingly complex and changing digital world.

Having a simple, easy-to-pronounce name is more likely to win you friends and favor in the workplace, a study by Dr Simon Laham at the University of Melbourne and Dr Adam Alter at New York University Stern School of Business, has found.

Marking its ninth year, NYU Stern’s Citi Leadership & Ethics Program appointed Jeffrey Hollender, co-founder of Seventh Generation, one of the country’s leading providers of natural products, as its 2011-2012 Distinguished Citi Fellow in Leadership and Ethics.

New York University Economics Professor Thomas Sargent, the 2011 Nobel Laureate in Economics, will be awarded the prize on Saturday, December 10 during a ceremony in Stockholm. The event, which begins at 10:30 a.m. EST, may be viewed live at: http://www.nobelprize.org/.

New York University Stern School of Business today announced the launch of a global version of its NYU Stern Systemic Risk Rankings, extending the weekly US rating and ordering by level of risk to encompass the global banking system. The top three most systemically risky banks are Deutsche Bank AG, BNP Paribas, and Barclays PLC.

With the US unemployment rate hovering around nine percent and the threat of a double dip recession looming, firms are looking for ways to get the most out of a lean workforce. In a new paper by Sinan Aral, NYU Stern Information, Operations and Management Sciences Professor (@sinanaral) and his co-authors Erik Brynjofsson and Lynn Wu of the MIT Sloan School of Management, the professors offer a recipe for increasing worker productivity by as much as 16 percent: invest in a complementary “3-way system” of 1.) information technology, 2.) HR analytics practices and 3.) performance pay.

NYU Stern’s Center for Measurable Marketing Proves that Social Media Drives More Retail Store Traffic than Traditional Media

Third Annual WIN Conference at NYU Stern Explores Value of Networking Technologies and Data for Medicine, the Military, Marketing and More on September 30-October 1, 2011

NYU Stern’s Berkley Center for Entrepreneurship & Innovation received the first annual 2011 OPEL Award, recognizing the Center’s entrepreneurial leadership, this fall.

Rohit Deo, Professor of Statistics and Operations Research and Robert Miller Faculty Fellow, has been named Associate Dean of Academic Affairs for the NYU Stern Undergraduate College, effective September 1, 2011.

Incorporating advice from others can improve decision making, yet all too often, powerful people ignore it, according to new research from NYU Stern Management Professors Kelly E. See and Elizabeth W. Morrison, along with co-authors Naomi B. Rothman of Lehigh University and Jack B. Soll of Duke University.

New research demonstrates a clear relationship between a magazine brand’s digital aptitude and its advertising revenue per-page, according to the most recent Digital IQ Index® published today by L2 in conjunction with NYU Stern.

At the one-year anniversary of the Dodd-Frank Act, the NYU Stern Systemic Risk Rankings, launched in April 2010 by New York University Stern School of Business, shows that systemic risk has been reduced by 18% since July 2010. The ranking, a weekly rating and ordering by level of risk that the largest U.S. financial institutions bring to the financial system, measures the potential severity (but not the probability) of a systemic financial crisis, were one to occur. The measure shows that systemic risk has been reduced from $750 billion a year ago to $615.6 billion today.

New York University Stern School of Business celebrates the five-year anniversary of delivering its top-ranked Langone Part-time MBA Program in Westchester. Responding to the need for flexibility among working professionals pursuing an MBA on a part-time basis, NYU Stern began offering classes at the SUNY Purchase campus in Westchester in September of 2006.

It is widely believed that a diversified hedge fund portfolio strategy is an effective hedge against adverse market movements. New research by NYU Stern Finance Professor Stephen Brown, with co-authors Greg Gregoriou and Razvan Pascalau of SUNY College at Plattsburgh School of Business and Economics, shows this is not the case: well-diversified funds of hedge funds are more sensitive to risk than is the average hedge fund in extreme market conditions.

NYU Stern and Centre for Economic Policy Research Publish E-Book of Conference Proceedings, "Dodd-Frank: One Year On"

NYU Stern, LSE and HEC Paris Mark 10-Year Anniversary of TRIUM Global Executive MBA with Announcement to Expand Enrollment

On June 15, 2011, Research Professor Ralph Gomory testified before the US-China Economic and Security Review Commission’s hearing on “China’s Five-Year Plan, Indigenous Innovation and Technology Transfers, and Outsourcing.”

New York University Stern School of Business today announced that Paul M. Romer will join its faculty in the fall of 2011. Romer will be a professor in the School's Department of Economics and will lead NYU Stern's Urban Systems Project, which the school is launching with a $10 million gift.

Addresses How to Measure Marketing Efforts in Today’s Digital Landscape

Janet L. Robinson, President & CEO of The New York Times Company, to Keynote NYU Stern School of Business 2011 Graduate Convocation

NYU President John Sexton and Provost David McLaughlin today announced the appointment of Geeta Menon, the Abraham Krasnoff Professor of Global Business and Professor of Marketing, as the dean of the undergraduate college of the Leonard N. Stern School of Business. Her appointment is effective July 15, 2011.

On April 29, the winners of NYU Stern’s New Venture Competition and Social Venture Competition, and new this year – NYU’s Technology Venture Competition – received more than $250,000 in seed money and in-kind support. After pitching their venture ideas, the three winning teams, each led by NYU students, faculty and alumni, were chosen by a panel of judges from the for-profit, social enterprise and technology sectors.

Anindya Ghose, Robert L. & Dale Atkins Rosen Faculty Fellow and Associate Professor of Information, Operations and Management Sciences; Panagiotis Ipeirotis, George A. Kellner Faculty Fellow and Associate Professor of Information, Operations and Management Sciences; and PhD student BeibeiLi’s co-authored paper, “Towards a Theory Model for Product Search,” received the Best Paper Award at the 20th International World Wide Web Conference (WWW 2011).

Two NYU Stern professors, Vasant Dhar and Arun Sundararajan, call the fallout of the Epsilon data breach in which hackers stole millions of names and email addresses of bank and retailer customers a “failure in management,” not a failure in security technology, and a “wake-up call” for chief executives.