Press Releases
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New Research from NYU Stern Shows How Marketers Can Boost High-Quality Customer Referrals to Drive Growth
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In their paper titled, “Empirical Analysis of Referrals in Ride-Sharing,” the authors find that marketers can determine customers’ likelihood of delivering high-quality referrals based on cues from the customer’s usage of the platform.
Press Releases
—

In their paper titled, “Empirical Analysis of Referrals in Ride-Sharing,” the authors find that marketers can determine customers’ likelihood of delivering high-quality referrals based on cues from the customer’s usage of the platform.