Experience News & Events

Excerpt from Forbes-- "Anindya Ghose, professor at New York University and advisor at Lucidity, talked about a recent success case out of several they have had with beta clients: 'Lucidity, Toyota and Saatchi & Saatchi collaborated to attain transparency in a three-week digital ad campaign, which yielded some 10 million Toyota ad impressions in the U.S. Lucidity was able to identify ad fraud or bot fraud to move spending to websites with higher performance. As a result, the campaign resulted in a 21% lift in visits to Toyota's website when compared to similar ad buys it made without Lucidity.'"

Excerpt from Bloomberg-- (34:02) "It's a buyer beware situation. You're buying those customers, but you're also buying the technology and the infrastructure, and part of that is making sure they now apply enough duct tape and chewing gum to make sure they lock this down. Once, somebody can get forgiven, twice, it's much, much worse."

Excerpt from CNBC -- "'I would buy Apple because, to me, the cash flows are there and I can see it continuing to go back to that steady state,' the finance professor at NYU’s Stern School of Business said Friday on CNBC’s 'Squawk Alley.'"

Excerpt from Poets & Quants -- "'Professor Arthur Kroeber really opened our eyes to the impact of China on the global economy in the aptly titled "China’s Global Rise and its Economic Implications" elective during our second year. It was great to learn from an economic practitioner with many years of on-the-ground experience.'
Nate Kimball, New York University (Stern)"

Excerpt from Marketplace -- "I think it's entirely plausible that we could be heading into a situation in which due to certain circumstances and the distribution of wealth and the distribution of health care, it's plausible that we could have engineered humans who succeed in life."

Excerpt from the The New York Times-- "The answer, probably, is the Dunning-Kruger effect: inept people are often confident in their abilities, because they’re too inept to know how badly they’re doing."

Excerpt from The Washington Post-- "'Today's Airbnbs are homes that are built for personal use that are somehow being adapted for occasional commercial use, but the next step is to rethink the home so that mixed-use is there from the get-go,' Sundararajan said."

Excerpt from the The New York Post -- "'I really press my students in my entrepreneurship class to get over their fears and really do something,' says Pollack. 'In ethical philosophy, I tell them to contemplate owning their time and not living their parents’ dreams, but living their own.'"

Excerpt from CNBC -- "This is a point in time where [Facebook CEO Mark Zuckerberg] should be stepping up in front of the cameras, in front of the government regulators and reassuring them that Facebook is worthy of the public trust."

Excerpt from The Wall Street Journal -- "'You could have done better just by investing in Treasurys,' Prof. Yermack said in an interview, 'and that’s pretty sorry.'"

Excerpt from the The New York Times-- "The ability of large, cash-rich companies to buy smaller businesses before they have the chance to emerge as formidable competitors has altered the corporate landscape, said Thomas Philippon, a professor of economics at New York University, who has studied the increased dominance of large companies in many American industries. 'What would have happened to Instagram if Facebook hadn’t had bought them?' Mr. Philippon said. 'They would have competed with Facebook for sure.'"

Excerpt from The Washington Post-- "Petra Moser, a New York University Stern School of Business economist, has long studied patents and innovation, most notably in a widely cited analysis of two 19th-century world’s fairs. Patents don’t capture every human advance, she said, but 'they’re our most complete record of innovation.'"

Excerpt from NBC News-- "Ginsberg noted that the city and state aren't cutting Amazon a check — they're giving the company a break on state and city taxes it will be paying, money they wouldn't be getting otherwise. The state and the city say even with the breaks, the deal will create $27.5 billion in tax revenue over the next 25 years — a 9-to-1 payout on the investment."

Excerpt from CNN-- "'The regulators have not taken preventive action to prevent the buildup of risk,' says Richard Berner, who until last year ran the Treasury Department's Office of Financial Research. 'So they have to think about what they do when bad things happen.'"

Excerpt from Fast Company-- “'Seventy-five percent of Americans can reach their phones without moving their feet 24 hours a day,' says Adam Alter, author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. 'It’s easier to resist the charms of your inbox if it’s not within reach.'"

Excerpt from amNewYork-- "'The extra utility that consumers get from experiencing and playing ... it's almost like an artistic expression,' she added. 'In terms of getting people into physical stores, this is necessary. It's innovation that this is coming out of a dying medium, they have to.'"

Excerpt from the CNN-- "'This is a big brand crisis,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'Sometimes brands do recover ... but on a scale of 1-10, [this is] really high up.' ... 'People are really influenced by what's happening online,' [Serdari] said. 'They do shop primarily online, and they're excellent researchers,' she said. They 'have experience in the luxury market and they really know what they're buying.'"

Excerpt from Il Sole 24 Ore -- (translated from Italian using Google Translate) "'There is a direct correlation between the economic slowdown and the rate of corporate bankruptcies,'..."

Excerpt from Financial Times-- "Two liberal academics take on what they portray as an epidemic of 'safetyism' in American universities that is threatening free speech and scholarly debate. The authors offer a tour of this new world, incorporating safe spaces, trigger warnings, micro-aggressions and de-platforming."

Excerpt from the Glamour-- "'Trust and authenticity are keys to buyers today, particularly millennials,' says Russell Winer, Ph.D., a professor and the deputy chair of the marketing department at NYU Stern School of Business. 'If that is destroyed, a company can be seriously hurt.'"

Excerpt from TopMBA -- "J.P. Eggers, Vice Dean of MBA Programs at Stern, suggested the school is both fully aware of the opportunity the move will provide and ready to play a big part in its success: 'We are thrilled that soon, Amazon will be in our backyard, providing an opportunity to leverage our unique locational endowment, as we do with many companies, to further the already strong connections between us.'"

Excerpt from the The New York Times -- "'The economic savings, feeling good about yourself having found a good deal, being a shrewd consumer,' she said, all add up to one key factor. Plus, because so many stores offer Black Friday sales, it’s easier to find discounts without having to search as hard as you might during the rest of the year. But, Dr. Erdem said, another reason Black Friday remains so popular is tradition."

Excerpt from MIT Sloan Management Review -- “Even after Amazon fills all their jobs, they’ll be workers left who would work for less than $15. So unless Amazon competes in a very tight local market, other firms won’t be forced to follow.”

Excerpt from Voice of America -- "Visualization of data is not only a skill for your IT folks. It's a competence that's needed throughout every organization... Today, when I train managers and executives in the visualization of data, first we focus on the impact and the business case. Then, we work through the technical details."

Excerpt from The Washington Post-- "'You buy one cheap item, and then you buy five items you don’t need at full price,' says Allen Adamson of New York University’s Stern School of Business. Adamson adds that shoppers often wrongly assume that everything is on sale."