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Carol Pluzinski

Carol Pluzinski

Joined Stern 2014

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 803
New York, NY 10012



Carol Pluzinski has held positions in the Marketing departments at NYU Stern as an assistant professor and at Yale University School of Management as a visiting assistant professor. Courses taught include Marketing Research, Consumer Behavior, Advertising Management and Introduction to Marketing.

Her research focuses on judgment processes in which consumers are unaware of whether and how certain information influences those judgments. She has studied these "implicit persuasion" processes in contexts such as brand evaluations, as well as political and opinion polling.

She has consulted on research, strategy and branding initiatives for a diverse portfolio of clients including management consulting, educational non-profit, and a neuropsychologist's digital venture.

Professor Pluzinski earned her Ph.D. in Business Administration/Marketing from the University of Michigan, and holds an undergraduate degree (with High Distinction) in Cognitive Psychology also from the University of Michigan.

Research Interests

  • Implicit memory in consumer choice
  • Perceptual fluency and brand evaluations
  • Opinion poll influence on knowledge, memory, attitudes and choice
  • Measurement issues

Courses Taught

  • Customer Insights for Decision Making (Executive M.B.A.)
  • Introduction to Marketing
  • Research for Customer Insights

Academic Background

A.B. (with High Distinction), Psychology
University of Michigan

Ph.D., Marketing
University of Michigan