Faculty Directory | Carol Pluzinski

Carol Pluzinski has held positions in the Marketing departments at NYU Stern as an assistant professor and at Yale University School of Management as a visiting assistant professor. Courses taught include Marketing Research, Consumer Behavior, Advertising Management and Introduction to Marketing.

Her research focuses on judgment processes in which consumers are unaware of whether and how certain information influences those judgments. She has studied these "implicit persuasion" processes in contexts such as brand evaluations, as well as political and opinion polling.

She has consulted on research, strategy and branding initiatives for a diverse portfolio of clients including management consulting, educational non-profit, and a neuropsychologist's digital venture.

Professor Pluzinski earned her Ph.D. in Business Administration/Marketing from the University of Michigan, and holds an undergraduate degree (with High Distinction) in Cognitive Psychology also from the University of Michigan.