Geeta Menon

Geeta Menon

Joined Stern 1990

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 808
New York, NY 10012

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Geeta Menon is the Abraham Krasnoff Professor of Global Business and Professor of Marketing at NYU's Leonard N. Stern School of Business. She has been a member of the Marketing faculty since 1990 and is the current Marketing Department Chair, a role she served in before (2004-2008). More recently, she was the 11th Dean of the NYU Stern Undergraduate College (2011-2019) reporting directly to the NYU President and Provost. In 2015, she was named one of the 20 most influential global Indian women in business and the arts by The Economic Times. In 2022, the Consumer Behavior Special Interest Group of the American Marketing Association (AMA) bestowed her with the Lifetime Achievement Award for “her extraordinary academic and service contributions."

Menon’s research is in the areas of consumer psychology, context effects in decision making, survey methodology, health risk perception, and emotions. Her work has been published in leading journals such as the Journal of Consumer Research , Journal of Marketing Research, and Organizational Behavior and Human Decision Processes , and has been funded by the National Institutes of Health and the American Diabetes Association. She served as Associate Editor at Journal of Consumer Research and Journal of Marketing Research and was also on the editorial boards of Journal of Consumer Psychology and the Journal of Public Policy and Marketing for several years. She has served two three-year terms on the Policy Board of the Journal of Consumer Research. Menon was co-chair of the 2004 annual Association for Consumer Research (ACR) conference, elected as President of ACR for 2010 and President of the Society of Consumer Psychology (SCP) for 2022.

Menon has taught core and elective marketing classes in the MBA (full-time, part-time, and executive), master’s, and undergraduate programs. She particularly enjoys doctoral education, having mentored several PhD students who have gone on to established careers at other premier educational institutions. She is the recipient of the Citibank Award for excellence in teaching at NYU Stern.

Menon has held appointments at leading business institutions, including the Wharton School at the University of Pennsylvania where she was the Laura and John J. Pomerantz Professor of Marketing (2008-2010) and at the Indian School of Business where she was a Visiting Professor (2009, 2011). On sabbaticals from NYU, she has spent time as a Visiting Scholar at Stanford University (Fall 2000), the Indian Institute of Management at Kozhikode (February 2023) and Bangalore (Spring 2000). She earned her Ph.D. in Business Administration from the University of Illinois at Urbana-Champaign in 1991.

Research Interests

  • Consumer psychology
  • Survey methodology and questionnaire design
  • Branding and marketing strategy
  • Contextual influences on consumer judgments
  • The role of emotions in decision making
  • Advertising of health information and perceptions of risk

Courses Taught

  • Brand Strategy
  • Consumer Behavior
  • Customer Insights for Decision Making
  • Marketing Core
  • Marketing Research

Academic Background

Ph.D., Business Administration (minor, Social Psychology), 1991
University of Illinois at Urbana- Champaign

M.A., Economics, 1983
Madras Christian College, Madras University

B.A., Economics, 1981
Stella Maris College, Madras University

Areas of Expertise


  • Brand Reputation Management
  • Consumer Psychology/Behavior
  • Customer Relationship Management
  • Market Research
  • Social Media
  • Strategic Planning