Jared Watson

Biography

Dr. Jared Watson is an Assistant Professor of Marketing the Leonard N. Stern School of Business, New York University. He joined in 2018 after completing his Ph.D. at the Robert H. Smith School of Business, University of Maryland.

Watson is keenly focused on understanding online consumer behavior. His work asks such questions as “what information attributes should platforms and brands prioritize to increase engagement?”, “when and how do consumers rely on product reviews?”, and “what can influencers do and say to maximize engagement?” Moreover, he has an interest in social influence, with research addressing questions such as “how should platforms describe the behaviors of past customers to best influence current customers?” and “how can marketers utilize demographic variables, such as relationship status, to optimize purchase and rental options?” The common theme in his work is understanding how behavioral science can lead managers, consumers, and policymakers to make better, more effective decisions.

His work has been published in the big four marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. He has also served as an ad-hoc reviewer for these journals and currently serves on the Editorial Review Boards for Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Interactive Marketing.

Research Interests

• Digital Economy
• Social Media
• Product Reviews
• Word of Mouth
• Information Diagnosticity
• Persuasion Knowledge

Courses Taught

• Consumer Behavior (Fashion & Luxury MBA)
• Consumer Behavior (Undergraduate)

Academic Background

Ph.D., Marketing
Robert H. Smith School of Business, University of Maryland

B.A., Business Administration (Focus: Marketing)
Michael G. Foster School of Business, University of Washington