Joel H. Steckel

Joel H. Steckel

Joined Stern 1989

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 812
New York, NY 10012

Personal website

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Professor Steckel has been with NYU for more than 20 years. His primary research areas of interest include marketing research, marketing and branding strategy, approaches for one-to-one marketing, managerial decision processes and methodologies for measuring consumer performance and behavior. Professor Steckel has published numerous articles in publications including Journal of Marketing Research, Journal of Retailing, Marketing Science, Interfaces and Journal of Consumer Research.

He was the founding president of the INFORMS Society for Marketing Science. Before joining NYU Stern, Professor Steckel held professorial positions at University of California at Los Angeles and the University of Pennsylvania. Currently, he is a co-Editor-in-Chief of the journal Marketing Letters.

At NYU Stern, Professor Steckel is the Vice Dean for Doctoral Education. Previously he served at chair of the Marketing Department.

Professor Steckel received his bachelor of arts in mathematics from Columbia University and his master of business administration in management science and his doctor of philosophy in marketing/statistics from the University of Pennsylvania, Wharton.

Research Interests

  • Marketing Strategy
  • Marketing Research
  • Brands/Trademarks
  • Forecasting

Courses Taught

  • Behavioral Research Methods
  • Marketing

Academic Background

Ph.D., Marketing/Statistics, 1982
University of Pennsylvania

M.A., Statistics, 1980
University of Pennsylvania

M.B.A., Management Science, 1979
University of Pennsylvania

B.A., Mathematics, 1977
Columbia University

Areas of Expertise


  • Business Ethics
  • Corporate Social Responsibility (CSR)