Joost van Dreunen
- Adjunct Assistant Professor of Marketing
jvd228@stern.nyu.edu
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 900
New York, NY 10012
About Joost van Dreunen
Joost van Dreunen teaches at the NYU Stern School of Business and is the author of One Up: Creativity, Competition, and the Global Business of Video Games. Previously Joost was co-founder and CEO of SuperData Research, a games market research firm, which was acquired by Nielsen (NYSE: NLSN) in 2018. He serves as a startup advisor and is an investor. He also publishes a weekly newsletter on gaming, tech, and entertainment called SuperJoost Playlist. Joost received a MA from the University of Amsterdam and a PhD from Columbia University.
- Entertainment, Media and Technology
- Marketing
- Business of Video Games
Related News and Research
- Adjunct Professor Joost van Dreunen interview: “Price Hike or Discount? Nintendo's Changes to Physical and Digital Game Pricing Have Analysts Split, Too.”
- Adjunct Professor Joost van Dreunen interview: “'Fortnite' Maker Epic Games Is Laying Off Over 1,000 Employees. Its CEO Says AI Isn't to Blame.”
- Adjunct Professor Joost van Dreunen interview: “What Will Happen to Warner Bros. Games Under Paramount?”
- Adjunct Professor Joost van Dreunen interview: “Iran War Sends Shockwaves Through Global Economy.”
- Commentary from Adjunct Professor Joost van Dreunen is highlighted: “Did the Nintendo Switch 2 Really Have a Bad Holiday? We Asked Analysts.”
- Commentary from Adjunct Professor Joost van Dreunen is cited: “Is It Game Over for France's Ubisoft?”
- Adjunct Professor Joost van Dreunen interview: “Saudi Arabia’s Great Game.”
- Adjunct Professor Joost van Dreunen interview: “What Happens to Warner Bros. Games Under Netflix?”
- Adjunct Professor Joost van Dreunen interview: “GTA 6 Won't Save the Struggling Games Industry, Expert Says.”
- Adjunct Professor Joost van Dreunen interview: “GTA 6 Has Been Delayed Again: How Does This Impact the Rest of the Industry?”
- Adjunct Professor Joost van Dreunen interview: “Nintendo Switch 2 Is Selling Twice as Fast as Original Switch — Shattering Expectations Despite Trump Tariffs.”
- Adjunct Professor Joost van Dreunen interview: “U.S. Senators Warn of 'Foreign Influence' in EA Buyout.”
- Adjunct Professor Joost van Dreunen interview: “EA Locks and Loads 'Battlefield 6' to Take on 'Call of Duty' Before Going Private.”
- Adjunct Professor Joost van Dreunen interview: “From Riyadh to Silicon Valley: How EA Became the Jewel of Saudi Arabia's Gaming Vision.”
- Adjunct Professor Joost van Dreunen interview: “Microsoft Hikes Xbox Prices in U.S. Once Again as Tariff Challenges Persist.”
- Adjunct Professor Joost van Dreunen interview: “Switch 2 Shows Nintendo Is Still the Weird Genius of Gaming.”
- Adjunct Professor Joost van Dreunen interview: “Sony Hikes PlayStation Console Prices By $50 Amid Trump Tariffs.”
- Adjunct Professor Joost van Dreunen interview: “Take-Two Soars After Forecast Signals Mobile Gaming Rebound.”
- Adjunct Professor Joost van Dreunen interview: “Nintendo Switch 2 Races to Record Sales, Driven By Mario Kart World's Blockbuster Debut.”
- One Up: Creativity, Competition, and the Global Business of Video Games