Maria Giulia Trupia

Biography

Maria Giulia Trupia joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2025.

Trupia is a marketing researcher focused on understanding the impact of time perception on consumer behavior and well-being. Employing a mix of methods—including lab, online, and field experiments; eye-tracking; and analysis of longitudinal and secondary data—she investigates how time poverty, temporal gains, and ways of spending time influence people’s emotional experiences, judgments, and behavior. Her doctoral work on time poverty earned an honorable mention for the 2022 John A. Howard AMA Award. Visit mariatrupia.com for Trupia's C.V. and more information about her research.

Prior to joining NYU Stern, Trupia was a postdoctoral scholar in Behavioral Decision Making at UCLA Anderson School of Management. Before pursuing her PhD, she worked in digital marketing in both Italy and the UK.

She received her BSc in Economics and Management from LUISS University in 2013, and her MSc in Economics and Management of Arts, Culture, Media, and Entertainment from Bocconi University in 2015. She holds a PhD in Management from IESE Business School.

Research Interests

• Consumer behavior
• Time perception
• Happiness and well-being

Courses Taught

• Intro to Marketing

Academic Background

PhD, Management
IESE Business School

MSc, Economics and Management
Bocconi University

BSc, Economics and Management
LUISS University