Joined Stern 2005
Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012
Michelle Greenwald
Biography
Michelle Greenwald joined New York University Stern School of Business as an Adjunct Associate Professor. Professor Greenwald is a graduate of the University of Pennsylvania and the Kellogg Graduate School of Management at Northwestern. She is a former Senior Vice President of New Business Development at Disney and a Vice President and General Manager of New Products at Pepsi-Cola. Currently. Michelle teaches at Columbia and NYU Stern Graduate Schools of Business and guest lectures at several international graduate business schools, where she specializes in marketing strategy, marketing plans, new products and services development, global marketing, and innovation techniques. Michelle provides highly unique and practical executive education programs through her consulting firm Marketing Visualized. She is also the CEO of Inventoursâ„¢ -- Inspiration For Innovation, a series of programs providing insider access to innovation thought leaders in the world's most creative cities. She writes a column for Inc.com on innovation. She was selected by Advertising Age Magazine's as "One of the 100 Best and Brightest Women in Advertising and Marketing in the U.S.".
Related News & Research
In a contributed article, Professor Michelle Greenwald interviews three entrepreneurs who were recently accepted into Sephora's Accelerate program and highlights the program's takeaways for CMOs
In a contributed article, Professor Michelle Greenwald shares how memes help and hurt brands
In a contributed article, Professor Michelle Greenwald highlights the value of micro-influencers for brands
In a contributed article, Professor Michelle Greenwald underscores the importance of "Instagramable" marketing campaigns, highlighting nine key examples
In a contributed article, Professor Michelle Greenwald examines the integral role of the Ad Council after 76 years in business
In a contributed article, Professor Michelle Greenwald examines the growth of podcasts and their effectiveness as a marketing vehicle
In a contributed article, Professor Michelle Greenwald profiles Ikonick, an art e-commerce company that is making canvas art more affordable and accessible
In a contributed article, Professor Michelle Greenwald writes about business lessons learned from her recent trips to Estonia and Finland
In an op-ed, Professor Michelle Greenwald explains how Amazon is cross-selling its Prime membership at Whole Foods
In an op-ed, Professor Michelle Greenwald shares how the General Data Protection Regulation (GDPR) will impact brand marketing
In an op-ed, Professor Michelle Greenwald shares insights from the Google Clips Camera development team
Professor Michelle Greenwald is interviewed about the benefits of partnerships between brands
In an op-ed, Professor Michelle Greenwald highlights the innovative retail environment at the Eslite Spectrum Songyan Store in Taipei
In an op-ed, Professor Michelle Greenwald examines how technology and changing consumer behavior will impact the way companies advertise
Professor Michelle Greenwald discusses Google Zoo's study on the incorporation of virtual reality (VR) in marketing communications
Professor Michelle Greenwald highlights the Desigual headquarters' innovative design
Professor Michelle Greenwald shares marketing insights from Gatorade's partnership with Smart Design on a new product launch
Professor Michelle Greenwald shares takeaways from the Manual Thinking workshop in Barcelona
Professor Michelle Greenwald interviews several experts about the future of mobile apps
In an op-ed, Professor Michelle Greenwald shares lessons on innovation from pastry chef and chocolatier Oriol Balaguer
In a contributed article, Professor Michelle Greenwald shares how memes help and hurt brands
In a contributed article, Professor Michelle Greenwald highlights the value of micro-influencers for brands
In a contributed article, Professor Michelle Greenwald underscores the importance of "Instagramable" marketing campaigns, highlighting nine key examples
In a contributed article, Professor Michelle Greenwald examines the integral role of the Ad Council after 76 years in business
In a contributed article, Professor Michelle Greenwald examines the growth of podcasts and their effectiveness as a marketing vehicle
In a contributed article, Professor Michelle Greenwald profiles Ikonick, an art e-commerce company that is making canvas art more affordable and accessible
In a contributed article, Professor Michelle Greenwald writes about business lessons learned from her recent trips to Estonia and Finland
In an op-ed, Professor Michelle Greenwald explains how Amazon is cross-selling its Prime membership at Whole Foods
In an op-ed, Professor Michelle Greenwald shares how the General Data Protection Regulation (GDPR) will impact brand marketing
In an op-ed, Professor Michelle Greenwald shares insights from the Google Clips Camera development team
Professor Michelle Greenwald is interviewed about the benefits of partnerships between brands
In an op-ed, Professor Michelle Greenwald highlights the innovative retail environment at the Eslite Spectrum Songyan Store in Taipei
In an op-ed, Professor Michelle Greenwald examines how technology and changing consumer behavior will impact the way companies advertise
Professor Michelle Greenwald discusses Google Zoo's study on the incorporation of virtual reality (VR) in marketing communications
Professor Michelle Greenwald highlights the Desigual headquarters' innovative design
Professor Michelle Greenwald shares marketing insights from Gatorade's partnership with Smart Design on a new product launch
Professor Michelle Greenwald shares takeaways from the Manual Thinking workshop in Barcelona
Professor Michelle Greenwald interviews several experts about the future of mobile apps
In an op-ed, Professor Michelle Greenwald shares lessons on innovation from pastry chef and chocolatier Oriol Balaguer