Robert Shoemaker

Robert Shoemaker

Joined Stern 1972

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street,
New York, NY 10012



Robert Shoemaker is Emeritus Professor of Marketing at New York University Stern School of Business. Prior to becoming an Emeritus Professor, he taught courses in new venture creation, marketing principles, pricing and sales promotion, marketing research, development of new products and mathematical models and methods in marketing. He was the coordinator for the Ph.D. program in marketing and coordinator for the integrative business exercise program at Stern. He also served as a member of the Dean's Advisory Council.

Professor Shoemaker has been with NYU Stern for more than 30 years. His primary areas of research include accuracy of sales forecasts, evaluating the profitability of consumer promotions, location of physical distribution facilities, consumer behavior in the trial of new products and consumer brand choice behavior. His current research is primarily focused on the effectiveness of free sample promotions. His writing has been published in numerous journals including Marketing Science, Journal of Retailing, The Journal of Consumer Research and The Journal of Marketing Research. In addition to his current research position at Stern, Professor Shoemaker has also been awarded several honors that include the Second Walker Prize in Mathematics at Amherst College and recognition as a distinguished reviewer for the Journal of Marketing.

Professor Shoemaker has served as a visiting professor at Dartmouth College and Carnegie Mellon University.

Professor Shoemaker received his Bachelor of Arts in physics from Amherst College, his Master of Science in industrial management from M.I.T. and his Doctor of Philosophy in industrial administration from Carnegie Mellon University.

Research Interests

  • Sales promotion
  • Effectiveness of coupons
  • Price elasticity

Academic Background

Ph.D., Industrial Administration, 1972
Carnegie Mellon University

M.S., Industrial Management (Quantitative Option), 1964

B.A., Physics, 1961
Amherst College