Marketing Department | Faculty Research

Reich, Taly, and Jake Teeny (2025), “Does Artificial Intelligence Cause Artificial Confidence? Generative AI as an Emerging Social Referent,” Journal of Personality and Social Psychology: Attitudes and Social Cognition.

Dagogo-Jack, Tari, and Jared Watson (2025), “Most Read Versus Most Shared:  How Less (vs. More) Social Popularity Labels Influence News Media Consumption,” Journal of Consumer Research.

El Kihal, Siham, Tülin Erdem, Christian Schulze, Weiqing Zhang (2025), “Customer Return Rate Evolution,” International Journal of Research in Marketing.

Feng, Flora, Shunyuan Zhang, Xiao Liu, Kannan Srinivasan, and Cait Lamberton (2025), “An AI Method to Score Celebrity Visual Potential from Human Faces,” Journal of Marketing Research.

Fu, Runshan, Yan Huang, Nitin Mehta, Param Vir Singh, and Kannan Srinivasan (2025), “Unequal Impact of Zestimate on the Housing Market,” Marketing Science.

Klusowski, Joowon, and Joshua Lewis (2025), “Typical Ranges as Scale-Specific Benchmarks: When and Why Percentages Amplify Relative Magnitudes and Their Differences,” Management Science.

Sharma, Siddharth, Justin Frake, and Jared Watson (2024), “Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses,” Marketing Science.

Ghose, Anindya, Beibei Li, Meghanath Macha, Chenshuo Sun, Natasha Zhang Foutz (2024), “Privacy Choice during Crisis,” Management Science.

Sun, Chenshuo, Zijun June Shi, Xiao Liu, Anindya Ghose, Xueying Li, and Feiyu Xiong (2024), “The Effect of Voice AI on Digital Commerce," Information Systems Research.

Recently Published

Schoenegger, Philipp, Spencer Greenberg, Alexander Grishin, Joshua Lewis, and Lucius Caviola (2025), “AI Can Outperform Humans in Predicting Correlations Between Personality Items,” Communications Psychology.

Ursu, Raluca, Stephan Seiler, and Elisabeth Honka (2024), “The Sequential Search Model: A Framework for Empirical Research,” Quantitative Marketing and Economics.

Lewis, Joshua, and Deborah Small (2024), “Hitting the Target but Missing the Point: How Donors Use Cost Information,” Journal of Consumer Research.

Segal, Shoshana and Geeta Menon (2024), “Moral Wiggle Room Through Ambiguity as a Foot-in-the-door: Can We Tap Into Consumers’ (Illusions of) Prosociality for Good?” Journal of the Association for Consumer Research.

Guler, Ali Umut, Kanishka Misra, and Vishal Singh (2024), “Local Market Reaction to Brand Acquisitions: Evidence From the Craft Beer Industry,” Marketing Science.

Jung, Minah, Clayton Critcher, and Leif Nelson (2024), “Evaluations Are Inherently Comparative, But Are Compared To What?” Journal of Personality and Social Psychology.

Honka, Elisabeth, Stephan Seiler, and Raluca Ursu (2024), “Consumer Search: What Can We Learn from Pre-Purchase Data?” Journal of Retailing.

Ostinelli, Max, Andrea Bonezzi, Monika Lisjak (2024), “Unintended Effects of Algorithmic Transparency: The Mere Prospect of an Explanation Can Foster the Illusion of Understanding How an Algorithm Works,” Journal of Consumer Psychology.

Yuan, Yuan, Xiao Liu, Shunyuan Zhang, and Kannan Srinivasan (2024), “Gender and Racial Price Disparities in the NFT Marketplace,” International Journal of Research in Marketing.

Bollinger, Bryan, Kenneth Gillingham, Stefan Lamp and Tsvetan Tsvetanov (2023), "Promotional Campaign Duration and Word-of-Mouth in Solar Panel Adoption," Marketing Science.
-Finalist, Gary Lilien Practice Prize

Raghubir, Priya and Shirly Bluvstein (2023), "“From Bribes to Bequests and Gifts to Gratuities: The Black, White, and Shades of Grey of How and Why Consumers Pay What They Want,” Consumer Psychology Review.

Ghose, Anindya,  Heeseung Andrew Lee, Kihwan Nam, and Wonseok Oh (2023), “The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment," Journal of Marketing Research.

Jain, Shailendra Pratap, Pragya Mathur, Mathew S. Isaac, Huifang Mao, and Durairaj Maheswaran (2023), “Brand extension failure and parent brand penalty: The role of implicit theories,” Journal of Consumer Psychology.

Kwon, Minjung, Tülin Erdem, and Masakazu Ishihara (2023), “Counter-Cyclical Price Promotion: Capturing Seasonal Category Expansion Under Endogenous Consumption,” Quantitative Marketing and Economics.

Malika, Malika and Durairaj Maheswaran (2023), “Busy or poor: How time or money scarcity cues differentially impact purchase decisions regarding service firms,” Journal of the Academy of Marketing Science.

Melzner, Johann, Andrea Bonezzi and Tom Meyvis (2023), “Information Disclosure in the Era of Voice Technology,” Journal of Marketing.

Ursu, Raluca, Andrey Simonov, and Eunkyung An (2023), “Online Advertising as Passive Search,” Management Science.

Ursu, Raluca, Tülin Erdem, Qingliang Wang, and Qianyun Zhang (2023), “Prior Uncertainty and Consumer Search: Evidence from Eye-tracking,” Management Science.

Haenlein, Michael, Barak Libai, and Eitan Muller (2023), “Satiation and Cross Promotion: Selling and Swapping Users in Mobile Games,"  International Journal of Research in Marketing, Volume 40, Issue 2, 342-261.

Shi, Zijun (June), Xiao Liu, and Kannan Srinivasan (2022), “Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care,” Journal of Marketing Research, 59 (2), 327-352.
- Winner of the JMR Paul E. Green Award for 2023
- Co-winner of the 2023 AMA MR-SIG Don Lehmann Award for best paper based on a dissertation published in the last two years.

Simonov, Andrey, Raluca Ursu, and Carolina Zheng (2022), “Suspense and Surprise in Media Product Design: Evidence from Twitch,” Journal of Marketing Research, 60 (1), 1-24.
- Finalist for the JMR Paul E. Green Award for 2023