Recent Publications

by Marketing Department Faculty and Ph.D. Students

Yao, Song, Wenbo Wang, and  Yuxin Chen (forthcoming). "TV Channel Search and Commercial Breaks." Journal of Marketing Research.
Ursu, Raluca (forthcoming). "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions." Marketing Science. 
Dzyabura, Daria and Srikanth Jagabathula (forthcoming). "Offline Assortment Optimization in the Presence of an Online Channel." Management Science. 2017.
Lick, David J., Adam L. Alter, and Jonathan B. Freeman. "Superior Pattern Detectors Efficiently Learn, Activate, Apply, and Update Social Stereotypes." Journal of Experimental Psychology: General. 2017. 
Barasch, Alixandra, Kristin Diehl, and Jackie Silverman. "Photographic Memory: The Effects of Volitional Photo Taking on Memory for Visual and Auditory Aspects of an Experience." Psychological Science. 2017.
Raghubir, Priya and Isabelle Engeler. “Decomposing the Cross-Sex Misprediction Bias of Dating Behaviors: Do Men Overestimate or Women Underreport their Sexual Intentions?” Journal of Personality and Social Psychology: Interpersonal Relations and Group Processes. 2017.
Meyvis, Tom and Stephanie Tully"Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events." Journal of Personality and Social Psychology: Attitudes and Social Cognition. 2017.
Muller, Eitan. "Optimal Three-Part Tariff Plans." Operations Research. 2017. 
Chen, Yuxin, Xinxin Li, and Monic Sun. "Competitive Mobile Geo-Targeting." Marketing Science, Articles in Advance, pp. 1–17. 2017. 
Chen, Yuxin, Oded Koenigsberg, and Z. John Zhang. "Pay-as-You-Wish Pricing." Marketing Science, Articles in Advance, pp. 1–12. 2017. 
Raghubir, Priya. "What's in Your Wallet? What's in Your Wallet? Psychophysical Biases in the Estimation of Money." Journal of the Association for Consumer Research. 2017. 
Ishihara, Masakazu and Qianyun "Poppy" Zhang. "Balancing Exclusivity and Accessibility: Patterns of Brand and Product Line Extension Strategies in the Fashion Luxury Industry." Luxury: History, Culture, Consumption, 
Volume 4, 2017 - Issue 1: Business2017. 2017.
Muller, Eitan and Sarit Moldovan, and Yossi Richter, and Elad Yom-Tov. "Opinion Leadership in Small Groups." International Journal of Research in Marketing, 34, pp. 536-552. 2017.
Winer, Russell S.. "Online Pricing Strategies: Implications for Luxury Consumers." Luxury: History, Culture, Consumption, Volume 4, 2017 - Issue 1: Business. 2017.
Muller, Eitan and Coby Morvinsky, and On Amir. "'Ten Millon Readers Can't Be Wrong!', or Can They? On the Role of Information abuot Adoption STock in New Product Trial." 2017.
Jung, Minah, Leif D. Nelson, and Ayelet Gneezy. “Signaling Virtue: Charitable Behavior under Consumer Elective Pricing,” Marketing Science,  36(2), 187-194. 2017. 
Ghose, Anindya and Vilma Todri-Adamopoulos. "Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior." MIS Quarterly,  Vol. 40 No. 4, 2016.
Barasch, Alixandra, Emma E. Levine, and Maurice E. Schweitzer. "Bliss is ignorance: How the magnitude of expressed happiness influences perceived naiveté and interpersonal exploitation." Organizational Behavior and Human Decision Processes. 2016.
Barasch, Alixandra, Jonathan E. Berman, and Deborah Small. "When Payment Undermines the Pitch: On the Persuasiveness of Pure Motives in Fund-Raising." Psychological Science. 2016. 
David Dubois, Andrea Bonezzi, and Matteo De Angelis. "Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence." Journal of Marketing Research: October 2016, Vol. 53, No. 5, pp. 712-727. 2016.
Alter, Adam L., Chadly Stern, and Yael Granot. "The "Bad Is Black" Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders." Personality and Social Psychology Bulletin. 2016. 
Sharma, Eesha and Vicki G. Morwitz. "Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries." Organizational Behavior and Human Decision Processes. 2016.
Erdem, Tulin and Joffre Swait. "The Information-Economics Perspective on Brand Equity." Foundations and Trends® in Marketing: Vol. 10: No. 1, pp 1-59. 2016. 
Xu, Kaiquan, Jason Chan, Anindya Ghose, and Sang Pil Han. "Battle of the Channels: The Impact of Tablets on Digital Commerce." Management Science. 2016.
Serdari, Thomai. "Steidl: Printer, Publisher, Alchemist: The Field of Luxury Production in Germany." Luxury:History, Culture, Consumption, Volume 2, - Issue 2. 2016.
Chen, Yuxin and Song Yao. "Sequential Search with Refinement: Model and Application with Click-Stream Data.Management Science, Articles in Advance, pp. 1–22. 2016.
Peluso, Alessandro M., Andrea Bonezzi, Matteo de Angelis, and Derek Rucker. "Compensatory Word of Mouth: Advice as a Device to Restore Control." International Journal of Research in Marketing, Issue #2, 2016.
Cohen, Michael, Philip Shaw and Tao Chen (forthcoming). "Nonparametric Instrumental Variable Estimation in Practice." Journal of Econometric Methods.
Chan, Jason, Anindya Ghose, and Seamans, Robert (forthcoming). "The Internet and Racial Hate Crime: Offline Spillovers from Online Access." MIS Quarterly.
Bonezzi, Andrea, Caroline Roux, and Kelly Goldsmith. "On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior." Journal of Consumer Research. 2015.
Dallas, Steven K., Peggy J. Liu, and Peter A. Ubel. “Potential Problems with Increasing Serving Sizes on the Nutrition Facts Label.” Appetite. 2015
Shah, A.K. & Adam Alter (forthcoming). "Consuming Experiential Categories." Journal of Consumer Research.
Mathur, Pragya, Helen Chun and  Durairaj Maheswaran (forthcoming). "Consumer Mindsets and Self-Enhancement: Signaling versus Learning," Journal of Consumer Psychology.
Valenzuela, Ana, and Priya Raghubir.  "Are Consumers Aware of Top-Bottom but not of Left-Right Inferences? Implications for Shelf Space Positions," Journal of Experimental Psychology: Applied. 2015.
So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek and Durairaj Maheswaran (2015). "The psychology of appraisal: Specific emotions and decision-making," Journal of Consumer Psychology, Vol 25, Issue 3. July 2015. 359–371.
C. S. Craig (2015). “International Advertising,” International Encyclopedia of Social and Behavioral Sciences, Second edition. J.D. Wright, Editor-in-Chief, Vol. 12, Oxford: Elsevier.
Demangeot, C., A. J. Broderick and C.S. Craig (2015). “Multicultural marketplaces: New territory for international marketing and consumer research,” International Marketing Review, Vol. 32. No. 2. 118-140.
Sussman, A. B., Sharma, E., and Alter, A. L. (forthcoming). "Framing Charitable Donations as
Exceptional Expenses Increases Giving
." Journal of Experimental Psychology: Applied.
Greenleaf, Eric, Eric Johnson, Vicki G. Morwitz, and Edith Shalev (forthcoming), "The Price does not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing," Journal of Consumer Psychology.
Tully, Stephanie M., Hal E. Hershfield, and Tom Meyvis. "Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences," Journal of Consumer Research. 2015.
Andrews, Michelle, Xueming Luo, Zheng Fang, and Anindya Ghose (forthcoming), "Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness," Marketing Science.
Burtch, Gordon, Anindya Ghose, and Sunil Wattal (forthcoming), "The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment," Management Science.
Cerf, Moran, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz (forthcoming), "Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications," Journal of Marketing Research.
Ching, Andrew, Tulin Erdem, and Michael Keane (forthcoming), "A Simple Approach to Estimate the Roles of Learning, inventory and Experimentation in Consumer Choice," Journal of Choice Modeling.
Craig, Sam (forthcoming), "Partnering for Growth in Emerging Markets,” Journal of Advertising Research.
Jacoby, Jack and Mimi Morrin (forthcoming), "Consumer Psychology," in The International Encyclopedia of the Social and Behavioral Sciences (Oxford, UK: Elsevier Science Ltd./Pergamon).
Steckel, Joel, and Dmitri Markovich (forthcoming), "Behavioral Reasons for New Product Failure: Does Overconfidence Induce Over-forecasts?" Journal of Product Innovation Management.
Venkatraman, Vinod, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E. Hershfield, Masakazu Ishihara, and Russell S. Winer (forthcoming), "Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling," Journal of Marketing Research special issue on neuromarketing.
Lisjak, Monika, Andrea Bonezzi, Soo Kim, and Derek Rucker (2015), "Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation," Journal of Consumer Research, 41(5), 1186-1203.
Oppenheimer, Daniel M., and Adam Alter (2014), "The search for moderators in disfluency research," Applied Cognitive Psychology. 28, 502-504.
Cutright, Keisha, Tulin Erdem, Gavan Fitzsimmons and Ron Sachar (forthcoming), "Finding Brands and Losing your Religion?" Journal of Experimental Psychology.
Gaston-Bretton, Charlotte, and Priya Raghubir (2014), "The Price Knowledge Paradox: Why Consumers have Lower Confidence in, but Better Recall of Unfamiliar Prices," Customer Needs and Solutions, 1(3).
Vicki Morwitz (2014), "Consumers’ Purchase Intentions and Their Behavior," Foundations and Trends in Marketing, 7(4), 181-230.
Meyvis, Tom, and Jane Ebert (2014), "Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events," Journal of Consumer Research, 41(3), 794-809.
Morwitz, Vicki, Shai Danziger, and Liat Hadar (2014), "Retailer Pricing and Consumer Choice under Price Uncertainty," Journal of Consumer Research, 41(3), 761-774.
Winer, Russ and Stephanie Tully (2014), "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis," Journal of Retailing, special issue on Empirical Generalizations in Retailing.
Morwitz, Vicki (2014), "Insights from the Animal Kingdom," Journal of Consumer Psychology, 24 (4), 572-585.
Menon, Geeta, Amit Bhattacharjee, and Jonah Berger (2014), "When Identity Marketing Backfires: Consumer Agency in Identity Expression," Journal of Consumer Research, 41(2), 294-309.
Erdem, Tülin and Joffre Swait (2014), “Branding and Brand Equity Models,” in The History of Marketing Science, Eds., Scott Neslin and Russell Winer (Boston: Now Publishers Inc.). Now Publishers Series in Business, Volume 3, 237-261.
Van Gelder, Jean-Louis, Hal E. Hershfield, & Loran F. Nordgren (2014). "Vividness of the Future Self Predicts Delinquency," Psychological Science.
Ching, Andrew, Tülin Erdem and Michael Keane. (2013), "Learning Models: An Assessment of Progress, Challenges and New Developments," Marketing Science.
Winer, Russell S. (2013), Pricing, R.S. Winer and S.A. Neslin, Eds., The History of Marketing Science, (Boston: Now Publishers).
Bauer, Johannes, Philip Schmitt, Vicki G. Morwitz, and Russell S. Winer. (2013), “Managerial Decision-Making in Customer Management: Adaptive, Fast, and Frugal?” Journal of the Academy of Marketing Science.
Winer, Russell S. (2013), Advertising in 2020, Wharton Future of Advertising Project.
Chan, Jason. and Anindya Ghose. (2013), "Internet’s Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission," MIS Quarterly.
Ghose, Anindya, Panagiotis G. Ipeirotis, and Beibei Li. (2013), "Examining the Impact of Ranking and Consumer Behavior on Search Engine Revenue," Management Science.
Burtch, Gordon, Anindya Ghose, and Sunil Wattal. (2013), "An Empirical Examination of the Antecedents and Consequences of Investment Patterns in Crowd-Funded Markets," Information Systems Research, 24 (3), 1-19.
Ghose, Anindya, Avi Goldfarb, and Sang Pil Han. (2013), "How is the Mobile Internet Different? Search Costs and Local Activities," Information Systems Research, 24 (3) 613-631.
Vadiveloo, Maya, Vicki G. Morwitz, and Pierre Chandon. (2013), “Mere Belief Effects: The Effects of Perceived Calorie Restriction and Health Labels on Satiety," Appetite.
Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen. (2013), “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity,” Journal of Consumer Psychology.
Shalev, Edith, and Vicki G. Morwitz. (2013), “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments,” Journal of Consumer Psychology, 23 (2), 220-227.
Hui, Sam (2013), “A Parsimonious Stochastic Model for Forecasting Gamers’ Revenues in Casinos,” Applied Stochastic Models in Business and Industry, 29(3), 254-263.
Hui, Sam, Jeffrey Inman, Yanliu Huang, and Jacob Suher. (2013), “Estimating the Effect of Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies,” Journal of Marketing, 77 1-16.
Hui, Sam, Yanliu Huang, Jacob Suher, and Jeffrey Inman (2013), “Deconstructing the ‘First Moment of Truth’: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking,” Journal of Marketing Research, 50 (4), 445-462.
Gaston-Breton, Charlotte, and Priya Raghubir. (2013), “Opposing Effects of Sociodemographic Variables on Price Knowledge,” Marketing Letters, 24(1), 29-42.
Valenzuela, Ana, Priya Raghubir and Chrissy Mitakakis. (2013), “Shelf Space Schemas: Myth or Reality?Journal of Business Research, (special issue based on the La Londe Conference), 66(7), 881-888.
Barak Libai, Eitan Muller and Renana Peres. (2013), “Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration vs. Expansion,” Journal of Marketing Research, 50(2), 161-176.
George C. Hadjinicola, Christakis Charalambous and Eitan Muller (2013), “Product Positioning Using a Self-Organizing Map and the Rings of Influence,” Decision Sciences, 44(3), 431-461.
Rim, Soyon, Yaacov Trope, Nira Liberman and O. Shapira, (2013). "The highs and lows of mental representation: A construal level perspective on the structure of knowledge," in D. E. Carlston (Ed.), Handbook of Social Cognition, Oxford University Press.
Maglio, Sam. J., Yaacov Trope, and Nira Liberman. (2013), "Distance from a Distance: Psychological Distance Reduces Sensitivity to any Further Psychological Distance," Journal of Experimental Psychology: General. 142(3), 644-657.
Hansen, Jochim, and Yaacov Trope. (2013), "When Time Flies: How Abstract and Concrete Thinking Affect the Perception of Time", Journal of Experimental Psychology: General. 142(22), 336-347.
Rim, Soyon, Jochim Hansen, and Yaacov Trope. (2013), "What happens why: Psychological Distance and Focusing on Causes Versus Consequences of Events," Journal of Personality & Social Psychology. 104(3), 457-472.
Maglio, Sam. J., Yaacov Trope, and Nira Liberman. (2013), "The Common Currency of Psychological Distance", Current Directions in Psychological Science. 22(4), 278-282.
Jost, John. T., and Yaacov Trope. (2013), "Interpersonal Expectancies: Where the Social Meets the Psychological." In Slawomir Trusz (Ed.) Interpersonal Expectancy Effects: Essential Readings.
Steinhart, Yael, Ziv Carmon, and Yaacov Trope. (2013), "Distant Warning of Adverse Side-Effects can Backfire," Psychological Science. 24(9), 1842-1847.
Steinhart, Yael, Ziv Carmon, and Yaacov Trope. (2013), "Scary Health Warnings can Boost Sales," Harvard Business Review.
Kyung, Ellie J., Geeta Menon, and Yaacov Trope. (2013), “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge”, Psychonomic Bulletin and Review.
Hershfield, Hal.E., Susanne Scheibe, Tamara Sims, and Laura Carstensen. (2013),"When Bad can be Good: Mixed Emotions Benefit Physical Health Outcomes Across the Life Span," Social Psychological and Personality Science, 4(1), 54-61.
Mathur, Pragya, Shailendra Jain, Meng-Hua Hsieh, Charles Lindsey, and Durairaj Maheswaran. (2013), “The Influence of Implicit Theories and Message Frame on the Persuasiveness of Disease Prevention and Detection Advocacies,” Organizational Behavior and Human Decision Processes.
Dzyabura, Daria and Alexander Tuzhilin. (2013), "Not by Search Alone: How Recommendations Complement Search Results," ACM RecSys Proceedings.
Galak, Jeff, Justin Kruger, and George Loewenstein. (2013), “Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation,” Journal of Consumer Research, 39 (February), 993-1009.
Williams, Elanor F., David Dunning, and Justin Kruger. (2013), “The Hobgoblin of Consistency: Algorithmic Judgment Strategies Underlie Inflated Self-assessments of Performance,” Journal of Personality and Social Psychology, 104(6), 976-994.
Zhao, Eric Yanfei, Masakazu Ishihara, and Michael Lounsbury. (2013), “Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the U.S. Feature Film Industry," Organization Studies.
Alter, Adam L., (2013), "The Benefits of Cognitive Disfluency," Current Directions in Psychological Science.
Sharma, Eesha, Nina Mazar, Adam L. Alter, and Dan Ariely. (2013), "Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions," Organizational Behavior and Human Decision Processes.
Craig, Sam, (2013), "Creating Cultural Products: Cities, Context and Technology,” City, Culture and Society.
Hershfield, Hal E., H. Min Bang, and Elke U. Weber. (2013), "National Differences in Environmental Concern and Performance Predicted by Country Age," Psychological Science.
Chen, Yuxin, Ozge Turut. (2013), "Context-Dependent Preferences and Innovation Strategy," Management Science, Aug. 2013, 1-19.
October 2012 - December 2012
Winer, Russell S. (2012), “Behavioral Perspectives on Pricing Strategy,” in V. Shankar and G. Carpenter, Eds. Handbook of Marketing Strategy, (Cheltenham, UK: Edward Elgar), 248-260.
Yang, Sha, Mantian Hu, Russell S. Winer, Henry Assael, and Xiaohong Chen. (2012), “An Empirical Study of Word-of-Mouth Generation and Consumption,” Marketing Science, 31 (November-December), 952-963.
Jacoby, Jack. (2012), “Are Closed-ended Questions Leading Questions?” in S.Diamond and J.B. Swann, Eds. Trademark and Deceptive Advertising Surveys, (Chicago, IL: American Bar Association), 257-280.
Jacoby, Jack. (2012), "Patent Infringement: Proving Customer Demand... Or A Lack Thereof," Intellectual Property Today, October, 10-11.
Ghose, Anindya, Panagiotis Ipeirotis, and Beibei Li. (2012), "Designing Ranking Systems for Hotels on Travel Search Engines By Mining User-Generated and Crowd-Sourced Content," Marketing Science, 31 (3), 493-520.
Lynch, John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, and Zeynep Gürhan-Canli. (2012), “Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria,” Journal of Consumer Psychology, 22 (4), 473-485.
Meyvis, Tom, Kelly Goldsmith, and Ravi Dhar. (2012), “The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality,” Journal of Marketing Research, 49 (April), 206-217.
Steckel, Joel and Yuxin Chen. (2012), “Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem,” Journal of Marketing Research.
Hui, Sam and Eric T. Bradlow. (2012), “Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing,” Quantitative Marketing and Economics, 10(4), 419-452.
De Angelis, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek Rucker and Michele Costabile. (2012), “On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission,” Journal of Marketing Research, 49 (4), 551-563.
Maglio, Sam, and Yaacov Trope. (2012). "Disembodiment: Abstract Construal Attenuates the Influence of Contextual Bodily State in Judgment," Journal of Experimental Psychology: General, 141, 211-216.
Aviezer, Hillel, Yaacov Trope, and Alex Todorov. (2012), "Holistic Person Processing: Faces with Bodies Tell the Whole Story," Journal of Personality & Social Psychology, 12, 20-37.
Wakslak, Cheryl, Yaacov Trope, and Nira Liberman. (2012). "Self Conceptualization, Self Knowledge, and Regulatory Scope: A Construal Level View." In S. Vazire & T. D. Wilson, Eds., Handbook of Self Knowledge (New York: Guilford Press).
Shapira, O, Nira Liberman, Yaacov Trope, and Soyon Rim. (2012). "Levels of Mental Construal." In S. Fiske & N. McRae, Eds., Sage Handbook of Social Cognition.
Amit, Elinor, E. Mehoudar, Yaacov Trope, and Galit Yovel. (2012). "Do Object-Category Selective Regions in the Ventral Visual Stream Represent Distance Information?" Brain & Cognition, 80, 201-213.
Aviezer, Hillel, Yaacov Trope, and Alex Todorov. (2012). "Body Cues, Not Facial Expressions, Discriminate Between Intense Positive and Negative Emotions." Science, 338, 2225-2229.
Savitsky, Kenneth, Robert M. Adelman, and Justin Kruger. (2012), The Feature-Positive Effect in Allocations of Responsibility for Collaborative Tasks,” Journal of Experimental Social Psychology, 48(3), 791-793.

* Publications by Marketing Department Faculty are in red, while those by past and current doctoral students are noted in blue.