Marketing Department | Recent Publications

2020

Wertenbroch, Klaus, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, and Markus Giesler. "Autonomy in Consumer Choice." forthcoming in Marketing Letters.
Ghose, Anindya, Beibei Li, Meghanath Macha, Chenshuo Sun, Natasha Zhang Foutz. "Trading Privacy for the Greater Social Good: How Did America React During COVID-19?"
Ishihara, Masakazu and Eitan Muller. "Software Piracy and Outsourcing in Two-Sided Markets." Quantitative Marketing and Economics.
Raghubir, Priya and Shirly Bluvstein. "Tip to Show Off: Impression Management Motivations Increase Consumers' Generosity." forthcoming in Journal of the Association of Consumer Research's special issue on Behavioral Pricing.
De Paula, Áureo, Christopher Hansman, Harrison Hong, Vishal Singh. "A Sticky-Price View of Hoarding."
Ursu, Raluca, Qingliang Wang, and Pradeep K. Chintagunta. "Search Duration." Marketing Science.

2019

Barasch, Alixandra. "The Consequences of Sharing." Current Opinion in Psychology.
Beebe, Barton, Roy Germano, Christopher Jon Sprigman, and Joel Steckel. "The Science of Proving Trademark Dilution." The Trademark Reporter.
Bollinger, Bryan, Jesse Burkhardt, and Kenneth Gillingham. "Peer Effects in Water Conservation: Evidence from Consumer Migration." forthcoming in American Economic Journal: Economic Policy.
Gaertig, Celia, Alixandra Barasch, Emma E. Levine, and Maurice E. Schweitzer. "When Anger Boosts Status." Journal of Experimental Social Psychology.
Ishihara, Masakazu and Andrew T. Ching. "Dynamic Demand for New and Used Durable Good Without Physical Depreciation: The Case of Japanese Video Games." Marketing Science.
Jung, Minah, Alice Moon, and Leif D. Nelson. "Overestimating the Valuations and Preferences of Others." Journal of Experimental Psychology.
Jung, Minah, Fausto Gonzales, and Clayton R. Critcher. "The Vicarious Construal Effect: Seeing and Experiencing the World Through Different Eyes."
Liu, Xiao, Alan Montgomery and Kannan Srinivasan. “Analyzing Overdraft Fees with Big Data.” Marketing Science.
Liu, Xiao, Dokyun Lee, and Kannan Srinivasan. "Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning." Journal of Marketing Research.
Munz, Kurt P., Minah H. Jung, and Adam L. Alter. "Name Similarity Encourages Generosity: A Field Experiment in Email Personalization." forthcoming in Marketing Science.
Santana, Shelle, Steven Dallas, and Vicki G. Morwitz. "Consumer Reactions to Drip Pricing." forthcoming in Marketing Science.
Sun, Chenshuo, Zijun Shi, Xiao Liu, Anindya Ghose, Xueying Li, and Feiyu Xiong. "The Effect of Voice AI on Consumer Purchase and Search Behavior."
Ursu, Raluca and Daria Dzyabura. "Retailers' Product Location Problem with Consumer Search." Quantitative Marketing and Economics.
Zhang, Qiang., Wenbo Wang, and Yuxin Chen. "Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments." forthcoming in Marketing Science.
Zhang, S., P. Singh, and A. Ghose. "A Structural Analysis of the Role of Superstars in Crowdsourcing Contests." Information Systems Research.

2018

Berman, Jonathan Z., Alixandra Barasch, Emma E. Levine, and Deborah A. Small. "Impediments to Effective Altruism: The Role of Subjective Preferences in Charitable Giving." Psychological Science.
Chan, J., Mojumdar, P., and A. Ghose. "The Digital Sin City: An Empirical Study of Craigslist’s Impact on Prostitution Trends." forthcoming in Information Systems Research.
Dzyabura, Daria, Srikanth Jagabathula and Eitan Muller. “Accounting for Discrepancies Between Online and Offline Shopping Behavior.” Marketing Science.
Engeler, Isabelle, and Priya Raghubir. “Decomposing the Cross-Sex Misprediction Bias of Dating Behaviors: Do Men Overestimate or Women Underreport their Sexual Intentions?” Journal of Personality and Social Psychology: Interpersonal Relations and Group Processes.
Ishihara, Masakazu, Eric Yanfei Zhao, P. Devereaux Jennings, and Michael Lounsbury. "Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution." Organization Science.
Ishihara, Masakazu and Andrew T. Ching. "Identification of Dynamic Models of Rewards Program." Japanese Economic Review (special issue on Marketing).
Jung, Minah and Critcher, C. R. "How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform." Journal of Marketing Research.
Levine, Emma E., Alixandra Barasch, David Rand, Jonathan Z. Berman, and Deborah A. Small. “Signaling Emotion and Reason in Cooperation.” Journal of Experimental Psychology: General.
Liu, Xiao, Timothy Derdenger, and Baohong Sun. “An Empirical Analysis of Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints." Marketing Science.
Thomadson, Rafael, Robert Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir, and Wendy Wood. “How Context Affects Choices.” Customer Needs and Solutions.
Ursu, Raluca M. "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions." Marketing Science.
Watson, Jared, Anastasiya Pocheptsova Ghosh, and Michael Trusov. "Swayed by the Numbers: The Consequences of Displaying Product Review Attributes." Journal of Marketing.

2017

Adamopoulos, P., Anindya Ghose, and V. Todri. "Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-mining Microblogging Platforms." Information Systems Research.
Barasch, Alixandra, Kristin Diehl, and Jackie Silverman. "Photographic Memory: The Effects of Volitional Photo Taking on Memory for Visual and Auditory Aspects of an Experience." Psychological Science.
Barasch, Alixandra, Gal Zauberman, and Kristin Diehl. “How the Intention to Share Can Undermine Enjoyment: Photo-taking Goals and Evaluation of Experiences.” Journal of Consumer Research.
Berger, Jonah and Alixandra Barasch. “A Candid Advantage? The Social Benefits of Candid Photos.” Social Psychological and Personality Science.
Chen, Yuxin, Oded Koenigsberg, and Z. John Zhang. "Pay-as-You-Wish Pricing." Marketing Science, Articles in Advance.
Chen, Yuxin, Xinxin Li, and Monic Sun. "Competitive Mobile Geo-Targeting." Marketing Science, Articles in Advance.
Dzyabura, Daria and Srikanth Jagabathula. "Offline Assortment Optimization in the Presence of an Online Channel." Management Science.
Ghose, Anindya, P. Ipeirotis, and B. Li. "Modeling Consumer Footprints on Search Engines: An Interplay with Social Media." Management Science.
Hershfield, Hal Ersner and Adam Lee Alter (in press). "Context matters: How macroeconomic forces may alter the reception of negative emotions in art." Behavioral and Brain Sciences.
Ishihara, Masakazu and Qianyun "Poppy" Zhang. "Balancing Exclusivity and Accessibility: Patterns of Brand and Product Line Extension Strategies in the Fashion Luxury Industry." Luxury: History, Culture, Consumption.
Jost, John, Melanie Langer, and Vishal Singh. “The Politics of Buying, Boycotting, Complaining, and Disputing.” Journal of Consumer Research.
Jung, Minah, Leif D. Nelson, Uri Gneezy, and Ayelet Gneezy. “Signaling Virtue: Charitable Behavior under Consumer Elective Pricing.” Marketing Science.
Kim, Baek Jung, Vishal Singh, and Russell S. Winer. “The Pareto Rule for Frequently Purchased Packaged Goods: An Empirical Generalization.” Marketing Letters.
Lick, David J., Adam L. Alter, and Jonathan B. Freeman. "Superior Pattern Detectors Efficiently Learn, Activate, Apply, and Update Social Stereotypes." Journal of Experimental Psychology: General.
Meyvis, Tom and Stijn M.J. van Osselaer. “Increasing the Power of your Study by Increasing the Effect Size.” Journal of Consumer Research.
Meyvis, Tom and Stephanie Tully. "Forgetting to Remember Our Experiences: People Overestimate How Much They Will Retrospect About Personal Events." Journal of Personality and Social Psychology: Attitudes and Social Cognition.
Muller, Eitan. "Optimal Three-Part Tariff Plans." Operations Research.
Muller, Eitan, Sarit Moldovan, Yossi Richter, and Elad Yom-Tov. "Opinion Leadership in Small Groups." International Journal of Research in Marketing.
Muller, Eitan, Coby Morvinsky, and On Amir. "'Ten Millon Readers Can't Be Wrong!', or Can They? On the Role of Information about Adoption Stock in New Product Trial." Marketing Science.
Pang, Jung, Hean Tat Keh, Xiuping Li, and Durairaj Maheswaran. “Every Coin Has Two Sides: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice.” Journal of Consumer Psychology.
Raghubir, Priya. "What's in Your Wallet? Psychophysical Biases in the Estimation of Money." Journal of the Association for Consumer Research.
Raghubir, Priya and Isabelle Engeler. “Decomposing the Cross-Sex Misprediction Bias of Dating Behaviors: Do Men Overestimate or Women Underreport their Sexual Intentions?” Journal of Personality and Social Psychology: Interpersonal Relations and Group Processes.
Winer, Russell S.. "Online Pricing Strategies: Implications for Luxury Consumers." Luxury: History, Culture, Consumption.
Yao, Song, Wenbo Wang, and Yuxin Chen. "TV Channel Search and Commercial Breaks." Journal of Marketing Research.

2016

Alter, Adam L., Chadly Stern, and Yael Granot. "The "Bad Is Black" Effect: Why People Believe Evildoers Have Darker Skin Than Do-Gooders." Personality and Social Psychology Bulletin.
Barasch, Alixandra, Jonathan E. Berman, and Deborah Small. "When Payment Undermines the Pitch: On the Persuasiveness of Pure Motives in Fund-Raising." Psychological Science.
Barasch, Alixandra, Emma E. Levine, and Maurice E. Schweitzer. "Bliss is ignorance: How the magnitude of expressed happiness influences perceived naiveté and interpersonal exploitation." Organizational Behavior and Human Decision Processes.
Burtch, G., Anindya Ghose, and S. Wattal. "Secret Admirers: Examining the Antecedents and Consequences of Crowdfunder Information Hiding." Information Systems Research.
Chen, Yuxin and Song Yao. "Sequential Search with Refinement: Model and Application with Click-Stream Data." Management Science, Articles in Advance.
Dubois, David, Andrea Bonezzi, and Matteo De Angelis. "Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence." Journal of Marketing Research.
Ducarroz, Caroline, Sha Yang, and Eric A. Greenleaf. “Understanding the Effect of In-Process Promotions: An Application to Online Auctions.” Journal of Marketing.
Erdem, Tulin and Joffre Swait. "The Information-Economics Perspective on Brand Equity." Foundations and Trends® in Marketing.
Ghose, Anindya and Vilma Todri-Adamopoulos. "Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior." MIS Quarterly.
Greenleaf, Eric A., Eric J. Johnson, Vicki G. Morwitz, and Edith Shalev. "The Price Does Not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing.” Journal of Consumer Psychology.
Jung, Minah H., Hannah Perfecto, and Leif D. Nelson. "Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings". Journal of Marketing Research.
Liu, Xiao, Param Vir Singh, and Kannan Srinivasan. “A Structured Analysis of Unstructured Big Data Leveraging Cloud Computing.” Marketing Science.
Peluso, Alessandro M., Andrea Bonezzi, Matteo de Angelis, and Derek Rucker. "Compensatory Word of Mouth: Advice as a Device to Restore Control." International Journal of Research in Marketing.
Serdari, Thomai. "Steidl: Printer, Publisher, Alchemist: The Field of Luxury Production in Germany." Luxury:History, Culture, Consumption.
Sharma, Eesha and Vicki G. Morwitz. "Saving the masses: The impact of perceived efficacy on charitable giving to single vs. multiple beneficiaries." Organizational Behavior and Human Decision Processes.
Xu, Kaiquan, Jason Chan, Anindya Ghose, and Sang Pil Han. "Battle of the Channels: The Impact of Tablets on Digital Commerce." Management Science.

2015

Andrews, Michelle, Xueming Luo, Zheng Fang, and Anindya Ghose. "Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness." Marketing Science.
Bonezzi, Andrea, Caroline Roux, and Kelly Goldsmith. "On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior." Journal of Consumer Research.
Burtch, Gordon, Anindya Ghose, and Sunil Wattal. "The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment." Management Science.
Cerf, Moran, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz. "Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications." Journal of Marketing Research.
Chan, Jason, Anindya Ghose, and Seamans, Robert. "The Internet and Racial Hate Crime: Offline Spillovers from Online Access." MIS Quarterly.
Ching, Andrew, Tulin Erdem, and Michael Keane. "A Simple Approach to Estimate the Roles of Learning, inventory and Experimentation in Consumer Choice." Journal of Choice Modeling.
Cohen, Michael, Philip Shaw, and Tao Chen. "Nonparametric Instrumental Variable Estimation in Practice." Journal of Econometric Methods.
Craig, C. S. “International Advertising.” International Encyclopedia of Social and Behavioral Sciences.
Craig, Sam. "Partnering for Growth in Emerging Markets.” Journal of Advertising Research.
Dallas, Steven K., Peggy J. Liu, and Peter A. Ubel. “Potential Problems with Increasing Serving Sizes on the Nutrition Facts Label.” Appetite.
Demangeot, C., A. J. Broderick, and C.S. Craig. “Multicultural marketplaces: New territory for international marketing and consumer research.” International Marketing Review.
Greenleaf, Eric, Eric Johnson, Vicki G. Morwitz, and Edith Shalev. "The Price does not Include Additional Taxes, Fees, and Surcharges: A Review of Research on Partitioned Pricing." Journal of Consumer Psychology.
Jacoby, Jack and Mimi Morrin. "Consumer Psychology." The International Encyclopedia of the Social and Behavioral Sciences.
Lisjak, Monika, Andrea Bonezzi, Soo Kim, and Derek Rucker. "Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation." Journal of Consumer Research.
Mathur, Pragya, Helen Chun, and Durairaj Maheswaran. "Consumer Mindsets and Self-Enhancement: Signaling versus Learning." Journal of Consumer Psychology.
Shah, A.K. and Adam Alter. "Consuming Experiential Categories." Journal of Consumer Research.
So, Jane, Chethana Achar, DaHee Han, Nidhi Agrawal, Adam Duhachek, and Durairaj Maheswaran. "The psychology of appraisal: Specific emotions and decision-making." Journal of Consumer Psychology.
Steckel, Joel and Dmitri Markovich. "Behavioral Reasons for New Product Failure: Does Overconfidence Induce Over-forecasts?" Journal of Product Innovation Management.
Sussman, A. B., Sharma, E., and Alter, A. L. "Framing Charitable Donations as Exceptional Expenses Increases Giving." Journal of Experimental Psychology: Applied.
Tully, Stephanie M., Hal E. Hershfield, and Tom Meyvis. "Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences." Journal of Consumer Research.
Valenzuela, Ana, and Priya Raghubir. "Are Consumers Aware of Top-Bottom but not of Left-Right Inferences? Implications for Shelf Space Positions." Journal of Experimental Psychology: Applied.
Venkatraman, Vinod, Angelika Dimoka, Paul A. Pavlou, Khoi Vo, William Hampton, Bryan Bollinger, Hal E. Hershfield, Masakazu Ishihara, and Russell S. Winer. "Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling." Journal of Marketing Research (special issue on neuromarketing).
Wang, Yanwen, Michael Lewis, and Vishal Singh. "The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes." Marketing Science.

2014

Cutright, Keisha, Tulin Erdem, Gavan Fitzsimmons, and Ron Sachar. "Finding Brands and Losing your Religion?" Journal of Experimental Psychology.
Erdem, Tülin and Joffre Swait. “Branding and Brand Equity Models.” in The History of Marketing Science, Eds., Scott Neslin and Russell Winer (Boston: Now Publishers Inc.). Now Publishers Series in Business.
Gaston-Bretton, Charlotte and Priya Raghubir. "The Price Knowledge Paradox: Why Consumers have Lower Confidence in, but Better Recall of Unfamiliar Prices," Customer Needs and Solutions.
Menon, Geeta, Amit Bhattacharjee, and Jonah Berger. "When Identity Marketing Backfires: Consumer Agency in Identity Expression." Journal of Consumer Research.
Meyvis, Tom and Jane Ebert. "Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events," Journal of Consumer Research.
Morwitz, Vicki. "Consumers’ Purchase Intentions and Their Behavior," Foundations and Trends in Marketing.
Morwitz, Vicki. "Insights from the Animal Kingdom." Journal of Consumer Psychology.
Morwitz, Vicki, Shai Danziger, and Liat Hadar. "Retailer Pricing and Consumer Choice under Price Uncertainty" Journal of Consumer Research.
Oppenheimer, Daniel M., and Adam Alter. "The Search for Moderators in Disfluency Research." Applied Cognitive Psychology.
Van Gelder, Jean-Louis, Hal E. Hershfield, and Loran F. Nordgren. "Vividness of the Future Self Predicts Delinquency." Psychological Science.
Winer, Russ and Stephanie Tully. "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-Analysis." Journal of Retailing, special issue on Empirical Generalizations in Retailing.

2013

Alter, Adam L. "The Benefits of Cognitive Disfluency." Current Directions in Psychological Science.
Bauer, Johannes, Philip Schmitt, Vicki G. Morwitz, and Russell S. Winer. “Managerial Decision-Making in Customer Management: Adaptive, Fast, and Frugal?” Journal of the Academy of Marketing Science.
Burtch, Gordon, Anindya Ghose, and Sunil Wattal. "An Empirical Examination of the Antecedents and Consequences of Investment Patterns in Crowd-Funded Markets." Information Systems Research.
Chakravarti, Amitav, Andrew Grenville, Vicki G. Morwitz, Jane Tang, and Gülden Ülkümen. “Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity.” Journal of Consumer Psychology.
Chan, Jason and Anindya Ghose. "Internet’s Dirty Secret: Assessing the Impact of Online Intermediaries on HIV Transmission." MIS Quarterly.
Chen, Yuxin and Ozge Turut. "Context-Dependent Preferences and Innovation Strategy." Management Science.
Ching, Andrew, Tülin Erdem, and Michael Keane. "Learning Models: An Assessment of Progress, Challenges and New Developments," Marketing Science.
Craig, Sam. "Creating Cultural Products: Cities, Context and Technology.” City, Culture and Society.
Dzyabura, Daria and Alexander Tuzhilin. "Not by Search Alone: How Recommendations Complement Search Results." ACM RecSys Proceedings.
Galak, Jeff, Justin Kruger, and George Loewenstein. “Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable Satiation.” Journal of Consumer Research.
Gaston-Breton, Charlotte and Priya Raghubir. “Opposing Effects of Sociodemographic Variables on Price Knowledge.”
Ghose, Anindya, Panagiotis G. Ipeirotis, and Beibei Li. "Examining the Impact of Ranking and Consumer Behavior on Search Engine Revenue." Management Science.
Ghose, Anindya, Avi Goldfarb, and Sang Pil Han. "How is the Mobile Internet Different? Search Costs and Local Activities." Information Systems Research.
Hadjinicola, George C., Christakis Charalambous, and Eitan Muller. “Product Positioning Using a Self-Organizing Map and the Rings of Influence.” Decision Sciences.
Hansen, Jochim and Yaacov Trope. "When Time Flies: How Abstract and Concrete Thinking Affect the Perception of Time." Journal of Experimental Psychology: General.
Hershfield, Hal E., H. Min Bang, and Elke U. Weber. "National Differences in Environmental Concern and Performance Predicted by Country Age." Psychological Science.
Hershfield, Hal.E., Susanne Scheibe, Tamara Sims, and Laura Carstensen. "When Bad can be Good: Mixed Emotions Benefit Physical Health Outcomes Across the Life Span." Social Psychological and Personality Science.
Hui, Sam. “A Parsimonious Stochastic Model for Forecasting Gamers’ Revenues in Casinos.” Applied Stochastic Models in Business and Industry.
Hui, Sam, Yanliu Huang, Jacob Suher, and Jeffrey Inman. “Deconstructing the ‘First Moment of Truth’: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking.” Journal of Marketing Research.
Hui, Sam, Jeffrey Inman, Yanliu Huang, and Jacob Suher. “Estimating the Effect of Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies.” Journal of Marketing.
Jost, John. T. and Yaacov Trope. "Interpersonal Expectancies: Where the Social Meets the Psychological." In Slawomir Trusz (Ed.) Interpersonal Expectancy Effects: Essential Readings.
Kyung, Ellie J., Geeta Menon, and Yaacov Trope. “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge.” Psychonomic Bulletin and Review.
Libai, Barak, Eitan Muller, and Renana Peres. “Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration vs. Expansion.” Journal of Marketing Research.
Maglio, Sam. J., Yaacov Trope, and Nira Liberman. "The Common Currency of Psychological Distance." Current Directions in Psychological Science.
Maglio, Sam. J., Yaacov Trope, and Nira Liberman. "Distance from a Distance: Psychological Distance Reduces Sensitivity to any Further Psychological Distance." Journal of Experimental Psychology: General.
Mathur, Pragya, Shailendra Jain, Meng-Hua Hsieh, Charles Lindsey, and Durairaj Maheswaran. “The Influence of Implicit Theories and Message Frame on the Persuasiveness of Disease Prevention and Detection Advocacies.” Organizational Behavior and Human Decision Processes.
Rim, Soyon, Jochim Hansen, and Yaacov Trope. "What Happens Why: Psychological Distance and Focusing on Causes Versus Consequences of Events." Journal of Personality & Social Psychology.
Rim, Soyon, Yaacov Trope, Nira Liberman and O. Shapira. "The Highs and Lows of Mental Representation: A Construal Level Perspective on the Structure of Knowledge." Handbook of Social Cognition.
Shalev, Edith and Vicki G. Morwitz. “Does Time Fly When You’re Counting Down? The Effect of Counting Direction on Subjective Time Judgments.” Journal of Consumer Psychology.
Sharma, Eesha, Nina Mazar, Adam L. Alter, and Dan Ariely. "Financial Deprivation Selectively Shifts Moral Standards and Compromises Moral Decisions." Organizational Behavior and Human Decision Processes.
Steinhart, Yael, Ziv Carmon, and Yaacov Trope. "Distant Warning of Adverse Side-Effects can Backfire." Psychological Science.
Steinhart, Yael, Ziv Carmon, and Yaacov Trope. "Scary Health Warnings can Boost Sales." Harvard Business Review.
Vadiveloo, Maya, Vicki G. Morwitz, and Pierre Chandon. “Mere Belief Effects: The Effect of Health Labels on Food Consumption and Self-Reported Satiety." Appetite.
Valenzuela, Ana, Priya Raghubir, and Chrissy Mitakakis. “Shelf Space Schemas: Myth or Reality?” Journal of Business Research, (special issue based on the La Londe Conference).
Winer, Russell S. Pricing, The History of Marketing Science.
Winer, Russell S. Advertising in 2020, Wharton Future of Advertising Project.
Williams, Elanor F., David Dunning, and Justin Kruger. “The Hobgoblin of Consistency: Algorithmic Judgment Strategies Underlie Inflated Self-assessments of Performance.” Journal of Personality and Social Psychology.
Zhao, Eric Yanfei, Masakazu Ishihara, and Michael Lounsbury. “Overcoming the Illegitimacy Discount: Cultural Entrepreneurship in the U.S. Feature Film Industry." Organization Studies.

2012

Amit, Elinor, E. Mehoudar, Yaacov Trope, and Galit Yovel. "Do Object-Category Selective Regions in the Ventral Visual Stream Represent Distance Information?" Brain & Cognition.
Aviezer, Hillel, Yaacov Trope, and Alex Todorov. "Body Cues, Not Facial Expressions, Discriminate Between Intense Positive and Negative Emotions." Science.
Aviezer, Hillel, Yaacov Trope, and Alex Todorov. "Holistic Person Processing: Faces with Bodies Tell the Whole Story." Journal of Personality & Social Psychology.
De Angelis, Matteo, Andrea Bonezzi, Alessandro Peluso, Derek Rucker, and Michele Costabile. “On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission.” Journal of Marketing Research.
Ghose, Anindya, Panagiotis Ipeirotis, and Beibei Li. "Designing Ranking Systems for Hotels on Travel Search Engines By Mining User-Generated and Crowd-Sourced Content." Marketing Science.
Hui, Sam and Eric T. Bradlow. “Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing.” Quantitative Marketing and Economics.
Jacoby, Jack. “Are Closed-ended Questions Leading Questions?” Trademark and Deceptive Advertising Surveys.
Jacoby, Jack. "Patent Infringement: Proving Customer Demand... Or A Lack Thereof." Intellectual Property Today.
Lynch, John G., Joseph W. Alba, Aradhna Krishna, Vicki G. Morwitz, and Zeynep Gürhan-Canli. “Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria.” Journal of Consumer Psychology.
Maglio, Sam and Yaacov Trope. "Disembodiment: Abstract Construal Attenuates the Influence of Contextual Bodily State in Judgment." Journal of Experimental Psychology: General.
Meyvis, Tom, Kelly Goldsmith, and Ravi Dhar. “The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality.” Journal of Marketing Research.
Savitsky, Kenneth, Robert M. Adelman, and Justin Kruger. The Feature-Positive Effect in Allocations of Responsibility for Collaborative Tasks.” Journal of Experimental Social Psychology.
Shapira, O, Nira Liberman, Yaacov Trope, and Soyon Rim. "Levels of Mental Construal." Sage Handbook of Social Cognition.
Steckel, Joel and R. Bird. “The Role of Consumer Surveys in Trademark Infringement: Evidence From the Federal Courts.” University of Pennsylvania Journal of Business Law.
Steckel, Joel and Yuxin Chen. “Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem.” Journal of Marketing Research.
Wakslak, Cheryl, Yaacov Trope, and Nira Liberman. "Self Conceptualization, Self Knowledge, and Regulatory Scope: A Construal Level View." Handbook of Self Knowledge.
Winer, Russell S. “Behavioral Perspectives on Pricing Strategy.” Handbook of Marketing Strategy.
Yang, Sha, Mantian Hu, Russell S. Winer, Henry Assael, and Xiaohong Chen. “An Empirical Study of Word-of-Mouth Generation and Consumption.” Marketing Science.

* Publications by Marketing Department Faculty are in red, while those by past and current doctoral students are noted in blue.