Digital Marketing
The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
Sample Courses:
Advertising ManagementBrand Strategy
Design and Development of Web and Mobile Applications
Digital Marketing
Digital Strategy
Networks, Crowds & Markets: Reasoning about a Highly Connected World
New Media in Marketing
Search and the New Economy
Social Media for Brand Management
Especially Applicable to Careers in Marketing, Entertainment, Media and Technology, and Luxury & Retail, such as:
Brand ManagementBusiness Development
Luxury/Retail Marketing
Marketing
Market Research
News & Entertainment Media
Sports Marketing
Strategic Planning
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