NYU Stern
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Luxury Marketing

This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.

Sample Courses:

Luxury Marketing
Luxury 2.0: Prestige Brands in a Digital Age
Retail Strategy
Advanced Marketing Planning (with approved luxury project)
Brand Strategy (with approved luxury project)
Creativity and Design
Doing Business in Italy: Luxury, Fashion & Design

Especially applicable to careers in Luxury & Retail, Marketing and
Management such as:

Brand Management
Business Development
General Management
Market Research
Strategic Planning

Watch the videos below to learn more about Luxury Marketing at Stern:

The Future of Business: Luxury Marketing
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Maureen Mullen, MBA '09
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Professor Scott Galloway
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Professor Thomai Serdari
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