Luxury Marketing
This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.
Sample Courses:
Luxury MarketingLuxury 2.0: Prestige Brands in a Digital Age
Retail Strategy
Advanced Marketing Planning (with approved luxury project)
Brand Strategy (with approved luxury project)
Creativity and Design
Doing Business in Italy: Luxury, Fashion & Design
Especially applicable to careers in Luxury & Retail, Marketing and
Management such as:
Brand ManagementBusiness Development
General Management
Management Consulting
Marketing
Market Research
Strategic Planning
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