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MARKETING

A Competitive Advantage

Learn from one of the top-ranked marketing departments in the world.

MBA Alumni Diana Ruano

Student Voices

Diana Ruano, MBA 2015

"I don't think I would have been able to make the career transition I was looking to make (finance to marketing) without the plethora of internship and consulting corp opportunities that I was able to access in NYC."

Meet Diana

Experiential Learning

Developing Solutions, Driving Impact

Consulting Lab: Branding and Innovation

Through this experiential learning course, MBA students recently consulted with Mastercard to help reinvent one of the company’s innovative global platforms. 

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Stern Signature Projects

Students are exposed to immersive learning opportunities as they help address some of the greatest challenges of the 21st century, from human rights to urban planning.

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Curriculum

A Curriculum Customized to Your Goals

You need a curriculum that is relevant to your career goals. We provide the options to get you there. Choose up to three areas of focus from more than 20. From there, you can dial in your experience by selecting from a pool of over 200 electives. 

Our broad-ranging curriculum prepares students for marketing careers in consumer products, financial services, luxury, retail, high-tech, pharma, and media, among other industries. You'll come away with a comprehensive foundation in marketing principles complemented by a deep dive into your specific areas of interest.
 

Related Specializations

  Business Analytics      Digital Marketing 
      
 Entertainment, Media & Technology      Luxury Marketing       

 Marketing     Product Management    Strategy 

  Supply Chain Management and Global Sourcing 





Related Coursework

  • Brand Management
  • Brand Strategy
  • Business Development
  • The Business of Sports Marketing
  • Business Strategy for the Digital Economy
  • Competitive Strategy in the Marketplace
  • Consumer Behavior

 
  • Digital Marketing
  • Financial Services Marketing
  • Global Sourcing and Open Innovation
  • Luxury Marketing
  • Market Research
  • Marketing Planning and Strategy
  • Research for Customer Insights
  • Retail Management
  • Social Media for Brand Management
 

Faculty Spotlight

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Scott Galloway

Scott Galloway is a Professor of Marketing who teaches Brand Strategy and Digital Marketing to second-year MBA students and is the author of the Digital IQ Index ®, a global ranking of prestige brands' digital competence. In 2012, Professor Galloway was named "One of the World's 50 Best Business School Professors" (Poets & Quants).

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Student Blog

Francois Anderson

Francois Anderson, MBA '18

“I got to know Colgate-Palmolive through corporate presentations, company visits, and conversations with several employees at the company. I loved the company’s emphasis on teamwork and collaboration."

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Career

Elevate your brand

Position yourself for success. Learn from one of the top-five-ranked marketing departments in the world, in the epicenter of the global marketing industry. Tap the genius of industry mentors and faculty at the forefront of cutting-edge marketing practices. Graduate ready to lead. 

Our comprehensive Career Development program and student-run marketing associations will help you zero in on your goals, while our industry networking events, company visits, interview prep, and on-campus recruiting prepare you to hit the ground running. 


Select Employers of NYU Stern MBAs in Marketing:

  • American Express
  • Bayer Healthcare
  • Clarins
  • Colgate-Palmolive
  • Dannon
  • Diageo
  • Estee Lauder
  • Johnson & Johnson
  • L’Oreal
  • Mondelez
  • PepsiCo
  • Pfizer
  • Reckitt Benckiser
  • Unilever

Community and Clubs

Connection Begins Here

Luxury and Retail Club

The Luxury and Retail Club bolsters industry ties and promotes market knowledge by hosting collaborative events for the Stern community.

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Graduate Marketing Association

GMA explores the marketing of products and services across a wide variety of businesses and industries.

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Entertainment, Media and Sports Association (EMSA)

EMSA exists to equip NYU Stern MBA students and alumni with the knowledge, skills, and connections they need to enjoy fulfilling careers in the entertainment, media, and sports industries.

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