Curriculum
A Curriculum Customized to Your Goals
You need a curriculum that is relevant to your career goals. We provide the options to get you there. Choose up to three areas of focus from more than 20. From there, you can dial in your experience by selecting from a pool of over 200 electives.
Our broad-ranging curriculum prepares students for marketing careers in consumer products, financial services, luxury, retail, high-tech, pharma, and media, among other industries. You'll come away with a comprehensive foundation in marketing principles complemented by a deep dive into your specific areas of interest.
Related Specializations
Business Analytics Digital Marketing
Entertainment, Media & Technology Luxury Marketing
Marketing Product Management Strategy
Supply Chain Management and Global Sourcing
Related Coursework
- Brand Management
- Brand Strategy
- Business Development
- The Business of Sports Marketing
- Business Strategy for the Digital Economy
- Competitive Strategy in the Marketplace
- Consumer Behavior
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- Digital Marketing
- Financial Services Marketing
- Global Sourcing and Open Innovation
- Luxury Marketing
- Market Research
- Marketing Planning and Strategy
- Research for Customer Insights
- Retail Management
- Social Media for Brand Management
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Career
Elevate your brand
Position yourself for success. Learn from one of the top-five-ranked marketing departments in the world, in the epicenter of the global marketing industry. Tap the genius of industry mentors and faculty at the forefront of cutting-edge marketing practices. Graduate ready to lead.
Our comprehensive Career Development program and student-run marketing associations will help you zero in on your goals, while our industry networking events, company visits, interview prep, and on-campus recruiting prepare you to hit the ground running.
Select Employers of NYU Stern MBAs in Marketing:
- Anheuser-Busch
- Colgate-Palmolive
- Estee Lauder Companies, Inc.
- General Mills
- Johnson & Johnson
- L’Oreal
- Mars, Incorporated
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- Nespresso, USA
- PepsiCo Pro
- Proter & Gamble
- Reckitt Benckiser
- Restaurant Brands International
- Shiseido Cosmetics America
- The Clorox Company
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