Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Cover of Drunk Tank Pink
By Adam Alter
In his new book, Assistant Professor of Marketing Adam Alter explores how our environment shapes what we think, how we feel and the ways in which we behave. Each chapter describes how a different feature in the environment affects us – beginning with the names that our parents gave us at birth and the names we in turn give to our children, companies and hurricanes, and ending with the weather patterns that affect us all. Drunk Tank Pink covers a number of facts, anecdotes and experiments that collectively explain how the most unexpected factors lead us to think, feel and behave the way we do.

The book was released by Penguin Press on March 21. Watch Alter's interview with Malcolm Gladwell:


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Adam Alter is an Assistant Professor of Marketing with affiliated appointment in the Psychology Department