Opinion
The Comprehensive Business Case for Sustainability
—
...executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits.
By Tensie Whelan and Carly Fink
Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. These require sophisticated, sustainability-based management. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. On the contrary, academic research and business experience point to quite the opposite.
Embedded sustainability efforts clearly result in a positive impact on business performance. Drawing from our own research and our colleagues’ research in this area, we have created a sustainability business case for the 21st century corporate executive. Hoping to alleviate their concerns, this article also provides concrete examples of how sustainability benefits the bottom line.
Read the full article as published in the Harvard Business Review.
__
Tensie Whelan is a Clinical Professor of Business and Society and Director of the Center for Sustainable Business.
Embedded sustainability efforts clearly result in a positive impact on business performance. Drawing from our own research and our colleagues’ research in this area, we have created a sustainability business case for the 21st century corporate executive. Hoping to alleviate their concerns, this article also provides concrete examples of how sustainability benefits the bottom line.
Read the full article as published in the Harvard Business Review.
__
Tensie Whelan is a Clinical Professor of Business and Society and Director of the Center for Sustainable Business.