Impediments to Effective Altruism: The Role of Subjective Preferences in Charitable Giving
— April 23, 2018
By Alixandra Barasch, Jonathan Berman, Emma E. Levine and Deborah Small
The authors find:
- Presenting objective information on the effectiveness of donating to a particular charity over another has only a muted impact—much less than one would expect.
- People do use effectiveness information under certain conditions: 1) when choosing which charities to donate to from a position of responsibility such as a job-related role and 2) when choosing between charities all supporting the same cause.
The paper, titled “Impediments to Effective Altruism: The Role of Subjective Preferences in Charitable Giving,” is forthcoming in Psychological Science and now available online.
- Jonathan Berman, Assistant Professor of Marketing, London Business School;
- Alixandra Barasch, Assistant Professor of Marketing, NYU Stern School of Business;
- Emma E. Levine, Assistant Professor of Behavior Sciences and William S. Fishman Faculty Scholar, University of Chicago Booth School of Business;
- Deborah Small, Laura and John J. Pomerantz Professor of Marketing and Psychology, University of Pennsylvania.