Is Sustainability Sustainable in the Age of Trump?

By Tensie Whelan and Michael Greenhouse

Of course, companies know that sustainability isn’t just good for their brand — it’s good for their business.

By Tensie Whelan and Michael Greenhouse

Let’s face it. This is now a legitimate question. GreenBiz Chairman Joel Makower spoke to the issue very directly in a February 2017 tweet:

“Let’s face it folks, Donald Trump is sustainability’s stress test. We weren’t prepared for this. It is the classic ‘black swan,’ low-probability, high-impact, ‘we didn’t see it coming’ event.”

Makower said this a few months after the author of Black Swan himself, Nassim Taleb, told MSNBC that Trump would not be a black swan event. “In the end, Trump is a real estate salesman, and he’s going to want to deliver what the people want,” said Taleb.

But on environmental policy, the new president has very clearly staked out a position that most Americans do not want, beginning with the appointment of Scott Pruitt as administrator of the Environmental Protection Administration.

Read the full article as published by CEF
Tensie Whelan is a Clinical Professor of Business and Society and Director of the Center for Sustainable Business.