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Post Corona: From Crisis to Opportunity

post corona: from crisis to opportunity

By Scott Galloway

By Scott Galloway

The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses—like home exercise company Peloton, video conference software maker Zoom and Amazon—woke up to find themselves crushed under an avalanche of consumer demand. Others—like the restaurant, travel, hospitality and live entertainment industries—scrambled to escape obliteration.

But as New York Times bestselling author Professor Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona, he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing.

Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Professor Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path—no trend is permanent and can't be made worse or corrected."

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