With the Beijing Olympics Approaching, Coke Needs to Confront China’s Human Rights Abuses
— January 12, 2022
By Michael Posner
In December, President Joe Biden sent an important message when he announced that no senior U.S. government officials will attend the games in response to China’s egregious human rights abuses. The leaders of Canada, Japan, Australia, and other countries have announced similar diplomatic boycotts.
It is unreasonable to ask Olympic athletes to withdraw from the Olympics. While some activists have urged a full boycott, I share the prevailing view that athletes who have trained for years to compete at the Olympic level should be encouraged to do so. Most athletes will not want to comment publicly on China’s poor human rights record, but the International Olympic Committee (IOC) has a special responsibility to protect those who do from retribution by the government.
Read the full Forbes article.
Michael Posner is a Professor of Business and Society and Director of the NYU Stern Center for Business and Human Rights.