Experience Stern | News & Events

Excerpt from Medium -- "According to Prof. Henry Assael of NYU, most consumer purchase decisions can be summarised as complex buying decisions, dissonance buying decisions, variety seeking decisions or habitual buying decisions."

Excerpt from Adweek -- "The Times, like other publishers, has seen an uptick in traffic to its coronavirus coverage. Also like other publishers, the Times has made a substantial amount of that coverage (including a live blog) available for free. It’s a way for the media organization to put its journalism front and center for a potentially new audience, said Paul Hardart, clinical professor of marketing at NYU Stern School of Business."

Excerpt from Retail Dive -- "The label 'had a major cultural moment' after Mickey Drexler arrived from Gap in 2003 to become CEO, and later promoted Jenna Lyons to lead its creative team, according to Thomai Serdari, a marketing and branding professor at New York University's Stern School of Business, and author of the forthcoming book 'Rethinking Luxury Fashion, The Role of Cultural Intelligence in Creative Strategy.'"

Dean Raghu Sundaram and Professor Aswath Damodaran engaged in a wide-ranging discussion, touching on everything from how valuation strategies shift during a crisis, to how some businesses will fail and others will be made stronger after the pandemic and the future of active versus passive investing.

Excerpt from WalletHub -- "Free balance transfers have been around for decades. Specific cards offer them a specific promotion at various times. I expect that they will continue to be offered but not continuously by the same card for a long time."

Excerpt from Business Insider -- "Galloway predicts that Amazon will be the fastest-growing healthcare company in the world by 2025. It's no accident, he says, that the company is investing a lot of money in better COVID-19 testing."

Excerpt from U.S. News -- "Executive MBA students at NYU select 12 elective classes in their second year, which means that they can customize their curriculum. They also can elect to concentrate on one business discipline or specialize in two or three business fields simultaneously. Potential specializations vary widely, from financial instruments and markets to supply chain management and global sourcing to entrepreneurship and innovation."

Excerpt from BNN Bloomberg -- "Famed economist Nouriel Roubini, who predicted the 2008 financial crisis, is calling for a global depression in the middle of the decade. In an interview with BNN Bloomberg's Amanda Lang Tuesday, the author and New York University economist says the most likely economic scenario 'is that of a "U-shaped recovery' and 'there is also a risk of an L, what I call a greater depression, that's my baseline for the rest of the decade, but not this year.'"

Excerpt from Pix11 -- "Priya Raghubir with NYU’s Stern School of Business expects mandatory mask, gloves and maybe even temperature checks to be a standard part of air travel going forward. She expects some resistance at first, similar to the changes made after 9/11. 'Everyone had to be told many times take off your shoes, take off your belts, take out your change, take out your phone,' Raghubir she said. 'People eventually get used to it.'

Excerpt from WSBT -- "According to Deepak Hegde, an associate professor of management at New York University's Stern School of Business, there is a long term issue at play: weakening links between employers and employees could put the American economy in a weak position when the global economy restarts. 'Those other economies will be able to get started, restarted very soon and get launched where as we might fall behind as our companies struggle to replace and retrain all the employees that they have fired off in the short run,' Hegde said."

Excerpt from CNN -- "Her influence led to both sold-out stock and stock market boosts: In a 2010 study, New York University professor David Yermack found that J. Crew's stock increased 25% after Obama wore J.Crew on "The Tonight Show" in October 2008."

Excerpt from Forbes -- "As NYU moral psychology professor Jonathan Haidt and his co-author Greg Lukianoff put it, 'A culture that allows the concept of ‘safety’ to creep so far that it equates emotional discomfort with physical danger is a culture that encourages people to systematically protect one another from the very experiences embedded in everyday life that they need in order to become strong and healthy.'”

Excerpt from Medium -- "The closure of borders hit the U.S. with almost immediate effect and lasted for four decades: a 68% plunge in U.S. patents in the fields where the blocked immigrants worked, including electrochemistry, fluid dynamics, and mathematical analysis, according to a recent paper co-authored by Petra Moser, a professor at New York University. The innovation drought continued through 1965 when the Johnson administration’s Immigration Act reopened the country."

Excerpt from The Economist -- "But any evidence of lasting damage to the brand would be slow to emerge, points out Tom Meyvis, a professor of marketing at the Stern School of Business, at New York University. Market research amid a lockdown is unreliable, as is purchasing behaviour during a global recession."

Excerpt from Pix11 -- "NYU Stern School of Business Professor Russell Winer said the pandemic did not create retail problems, it just exposed already vulnerable companies. 'I view the COVID-19 crisis as an accelerator,' Winer said. 'The brands having trouble before, are going to continue to have trouble.'"

Excerpt from Poets & Quants --  “I knew I wanted to be in New York City long term. I felt it was important to choose a school that was located in or near the city, which would give me access to networking and recruiting opportunities for New York-based roles. After visiting Stern’s campus, I was truly blown away by the kindness and camaraderie demonstrated by the students I spoke with and knew I wanted to be part of a community like Stern’s.” - Rebecca Dewey

“I chose Stern for two main reasons. First, the community. Stern prides itself on “IQ + EQ” and I was drawn to a school that emphasized the human side of business as well as its technical aspects. Secondly, I wanted to stay in the Northeast. Living in NYC before business school, I knew how much the city had to offer in terms of access to companies and events. Stern does a fantastic job of connecting students with the city, and I’ve really enjoyed being able to visit companies in person and get involved in experiential learning projects in the city.” - Allie Kornstein

Excerpt from Fortune -- "The European Union is in trouble. From the start, its countries haven’t been on equal footing. But COVID-19 has shone a stark light on the dissimilarities between its national economies. The crisis has also laid bare that EU members have significantly different views on what obligations they have to one another."

Excerpt from CNBC -- "New York University finance professor and the “dean of valuation” Aswath Damodaran said on CNBC’s “Power Lunch” that the market rebound could pave the way for initial public offerings. Damodaran said that private companies that are positioned to take advantage of changes after the virus passes should be able to access public markets."

Excerpt from S&P Global -- "Policymakers also want to keep the auto industry afloat, but that usually means the major automakers, not the suppliers, said Joseph Foudy, an economics professor at New York University's Stern School of Business."

Excerpt from Seeking Alpha -- "Edward Altman is best known for inventing the Z-Score, but he also did the earliest research into the recovery rates of defaulted debt. His research, and that of the rating agencies, has shown that on average, senior secured bank debt recovers 70 cents on the dollar, senior unsecured bonds recover 40%, and junior unsecured bonds, which rank higher than preferred shares, recover 15%. Crucially, the 15% recovery rate for junior subordinated bonds, is the mean rate."

Excerpt from Retail Dive -- "Furthermore, it's unclear what reopening retail looks like, as many consumers are likely to remain wary of congregating in stores unnecessarily. And, while there may be some pent-up demand for new things, that may not include new clothes, according to Thomai Serdari, a professor of luxury marketing and branding at New York University's Stern School of Business."

Excerpt from Vault -- "One way schools are dealing with the time and financial commitment issue is through 'certificates.' Certificates, like these options from NYU’s Stern School of Business, provide an alternate option to students concerned about the intensity of a two-year program. Certificates allow students to take a handful of courses in an area of study like finance or marketing, as opposed to having to take a full course load over a two-year period."

Excerpt from Bloomberg -- "Long term I'm bullish about the prospects of the sharing economy and the kinds of behavior changes that we're seeing occur because of the shock are probably going to work significantly in favor of the sharing econmy platform in the long run, but they do have a rough few months ahead of them."

Excerpt from Poets & Quants -- "Maher Said is an award-winning researcher and teacher at New York University’s Stern School of Business. A 38-year-old assistant professor of economics, Said won the NYU Stern Distinguished Teaching Award in 2019. 'Professor Said demonstrates an uncanny ability to make a dry, theory-heavy course accessible, fun, and intellectually stimulating,” one nominator said. “He has an absolutely contagious love for economics and game theory that I could not help but to catch through taking his course. He is funny, witty, clever, and always teaches with a smile on his face.'"

Excerpt from The New York Times -- “'The role of influencers is growing exponentially,' said Allen Adamson, a marketing consultant and a professor at New York University, who estimated that a good social influencer could earn $200,000-$300,000 per year. 'When people think of endorsements they think of beer and soft drinks, but that’s changed.'"